Founded by American inventor and philanthropist brothers Albert and Sidney Musher, Aveeno®’s brand name was inspired by Avena sativa, the Latin word for ‘oat’, which is the key ingredient in Aveeno® products.
Aveeno® believes that oats has the power to soothe, heal and even transform, allowing women throughout the world to discover the full potential of her natural beauty and live a naturally-beautiful life.
The most unique aspect of Aveeno® are its ACTIVE NATURALS ingredients, where only high-quality natural ingredients grown in an ideal environment are carefully-selected and uniquely-formulated with the power of science to give your skin real benefits.
Bridging the gap between health and beauty, Aveeno® prides itself on using simple, naturally-derived ingredients that deliver results. Good for skin and good for the senses, each Aveeno® experience is a delight, combining kind-to-skin formulas with light scents which are as gentle as fragrance-free products.
The same level of care goes into Aveeno Baby® products – also formulated with ACTIVE NATURALS Oats, blended with rich, moisturizing ingredients to help protect baby’s delicate skin, even newborns. With products for daily use and special care, Aveeno Baby® answers the need for body care products made with natural ingredients to prevent the recurrence of itchy, dry or irritated skin.
Clinically-proven to moisturize and relieve baby’s dry skin for 24 hours, the Soothing Relief range is soap-free, fragrance-free and hypoallergenic. The Dermexa range helps to soothe symptoms of baby dry, itchy and irritated skin while strengthening skin’s natural ability to protect against moisture loss, and is steroid-free, fragrance-free and allergy tested.
Aveeno® and Aveeno Baby® are now available at selected major pharmacies, such as AEON Wellness, Caring, Guardian and Watsons. For more information, visit https://www.facebook.com/myaveeno