L’Oreal Professionnel - Colour for Life

Initiated by L’Oreal Professionnel in 2002 for The Malaysian Aids Foundation (MAF), Colour for Life is a nationwide fundraising campaign to give hope and help the children infected and affected by HIV.
More than just the No 1 professional salon brand, L’Oreal Professionnel cares about the well being of the society we live in. With a true objective to ignite the hairdressing industry and providing our salon partners the opportunity to be a part of a worthy cause, L’Oreal Professionnel once again takes the lead in championing this worthy and noble cause. This campaign also strives to create awareness and reinforce the idea that each of us, no matter which industry we are in, who we are, where we come from, can in way or another make a difference in the lives of these children. To further ride on the success of the campaign in year of 2002 and 2007, the brand, had decided to stride and run the campaign for this year.

This year 2013, L’Oreal Professionnel has partnered with 5 L’Oreal Professionnel Artistic Ambassadors and 5 renowned designers, each a maestro in their own craft to colour the hair of the chosen personalities and to design a t-shirt each for the campaign. According to Heng Thang Yih, General Manager, Professional Products Division, L’Oreal Malaysia “ It is so wonderful to work with people who are always willing to do their part for a worthy cause especially for the children. We are indeed honoured to have the opportunity to collaborate with Dato Paduka Jimmy Choo Yeang Keat (OBE), Royal Selangor, Tom Abang Saufi, Eric Choong & Winnie Sin. At the same time, we would also like to unite our salon partners and work together with them towards a charitable cause by providing an avenue for them to add colours and make a difference in the lives of the children.”
These 5 designs will be worn by 26 renowned personalities such as Datin Paduka Marina Mahathir, Dato Ruby Khong, Deborah Henry, Carmen Soo, Fahrin Ahmad, Mizz Nina, Deanna Yusoff, Yeo Yan Yan, Jack Lim, Gillian Hung and many more who are also maestros in their chosen path of life and people who is very charitable and willing to do their part despite their success and busy schedules.

The main objective of this campaign is to bring together designers, celebrities, socialites, philanthropists and people who have contributed to our society, salons to champion this worthy cause. Last but not least, L’Oreal Professionnel would like to provide the opportunity for the public to lend a helping hand. Hence, they have replicated the exquisite designs into limited edition tote bags so that the customers can contribute by donating RM25.00 and obtain their favourite design after a hair colouring make-over in their partner salons. So, please do look out for this recycle bag at L’Oreal Professionnel salons near you.
For the grand finale, L’Oreal Professionnel will be organizing a Charity Hair Cut Drive in the month of October 2013 where their professional hair stylists will cut the hair for the public for RM20.00 only. This is where the public can also do their part for the children and get a new look for the year end.

"Each Of Us Can Make A Difference."

No comments:

Related Posts Plugin for WordPress, Blogger...