Kinohimitsu Unveil Latest Innovative Lifestyle Concept Beauty Bar

Kinohimitsu, which won the “The best functional drink award” at the Inter Bev Awards 2012 in the United Kingdom and awarded the “No 1 functional beauty drinks in Malaysia and Singapore for the year 2008, 2009 and 2010” respectively in a survey by Euromonitor launched their latest innovative lifestyle concept beauty bar recently at a leading shopping mall in Kuala Lumpur attended by members of the press, trade partners and invited guests.

Among the guests attending this event was Kinohimitsu Brand Ambassador and award winning TVB actress Ms. Tavia Yeung.

To celebrate the launch of the unique and innovative lifestyle concept beauty bar, Kinohimitsu had concocted some exclusive mocktails using Kinohimitsu beauty drinks. The mocktails, made exclusively for the event uses Kinohimitsu J’pan UV Bright Drink, Kinohimitsu Collagen Beauty Drink and Kinohimitsu Collagen Men’s with other non-alcoholic mixes were given names such as Superstar, Double ‘O’ Seven and Smooth Operator.
Photos from Kinohimitsu Facebook page

‘Superstar’ which is a blend of Kinohimitsu J’pan UV Bright Drink with bitter lemon was specially concocted and dedicated to Tavia for her recent achievement in winning the Best Actress Award as Kinohimitsu J’pan UV Bright Drink happened to be one of her personal favorite drink. “Award winning actress Tavia certainly deserved an award winning beauty drink to celebrate her winning moments” said Kawee Chong, CEO of Kinohimitsu. We are proud and happy to have Tavia as our brand ambassador and there is no better way to express our gratitude and thanks to her for her belief and confidence in our products by concocting and naming a mocktail after her. All our Kinohimitsu functional drinks are made of natural based ingredients which are free of preservatives, additives, colouring and hormones. It is 100% safe and manufactured under the most stringent quality standard with HACCP and Halal certification.
“We know all along Tavia has all the qualities to be a ‘Superstar’, with her humble and positive attitude, perseverance, professionalism and commitment towards her work. Hence, Tavia winning the Best Actress Award came as no surprise to us. Likewise at Kinohimitsu, we are committed in developing the best products and delivering the best services for our customers. We continuously strived to innovate and improve on our products and services and this lifestyle concept beauty bar presented today is one such good example” added Kawee Chong.

According to Danny Tham, Head of Marketing for Kinohimitsu, Kinohimitsu beauty drinks are not only meant for personal consumption. It can also be mixed with other non-alcoholic drinks such as sodas to be served as mocktails for parties and is suitable for all occasions. Not only are the drinks delicious in taste, it also have health and beauty benefits as Kinohimitsu beauty drinks has collagen which enhances skin elasticity and firmness, OPC which has high anti-oxidant properties for skin brightening and whitening effect and Snow Lotus stemcell which promotes cell repair and regeneration for youthful looks. Now, one can share and celebrate beautiful moments with their friends and loved ones and get transformed at the same time over a Kinohimitsu mocktail. As mocktails mixes has no alcohol, it is suitable for people of all ages and is ideal to be served at parties and any social events.
L: Mr. Kawee Chong, the CEO of Kinohimitsu  R: Kinohimitsu Brand Ambassador and award winning TVB actress Ms. Tavia Yeung

During the event, Tavia shared with Malaysian fans her personal beauty tips and secrets. She also expressed her gratitude and thanks to her fans for their support in winning the Best Actress Award which was awarded based on the highest votes received from the public in Hong Kong. Meanwhile, 10 lucky fans of Tavia which had been chosen earlier in a contest in collaboration with Watsons, were able to meet and greet their idol in person and have a photography session with their favorite star.
Earlier, the event was officially launched by Kawee Chong, the CEO of Kinohimitsu with an opening speech. The party started with some dancers performing a dance on stage with a bartender mixing some mocktails over a specially designed beauty bar.
Kinohimitsu brand ambassador Ms. Tavia Yeung appeared from behind the stage and joined the bartender in mixing the mocktails when the song ‘Superstar’ was played by the DJ. It ended with a toasting ceremony led by Kawee Chong the Chief Executive Officer or Kinohimitsu and the senior management team on stage with their guest to the tune of ‘Raise Your Glass’. It was indeed a fun and memorable party with everyone feeling transformed like a Superstar, thirsting for more of the exquisite delicious Kinohimitsu mocktails and captivated by the innovative Kinohimitsu lifestyle concept beauty bar.
The Kinohimitsu lifestyle concept beauty bar will be rolling out at selected trade channels this year. Kinohimitsu customers will very soon be able to enjoy their favorite beauty drink with their friends in a nice and cozy environment.
I wish my skin glowing like Tavia, I know Kinohimitsu would help me achieve my goal

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