Pfizer
Malaysia announced their commitment to continue their successful KidStrong
Campaign and raise awareness on Pneumococcal Disease by embarking on the second
phase of their initiative together with the Malaysian Official Design
Association (MODA), the Asian Strategic Alliance for Pneumococcal Disease
Prevention (ASAP) and a new retail partner, Sunway Pyramid, Malaysia.
From Left: Dato’ Dr. Musa Mohd Nordin, Founding
Member of Asia Strategic Alliance for Pneumococcal Disease Prevention (ASAP), Ananti Rajasingam Chief Operations
Officer of Yayasan Chow Kit, Gillian
Hung, President of MODA, Samuel the
Super Cape Kid, Datuk Dr Zulkifli
Ismail, the Chairman of Asian Strategic Alliance for Pneumococcal Disease
Prevention (ASAP), Noor Yang Azwar
Kamarudin, Director of Corporate Affairs, Health & Value of Pfizer
Malaysia and Ms. Loo Hoey Theen,
Marketing Director of Sunway Pyramid Shopping Mall showcase the KidStrong
merchandise
The
KidStrong Campaign, which features a superhero theme, aims at increasing
awareness that children can be protected from pneumococcal disease, and uses a
superhero cape as a symbol of protection that every child has the right to be
protected.
As
part of the KidStrong mission to continue to create awareness on Pneumococcal
Disease and reach the masses with their message of protection, KidStrong Phase
II reveals plans to bring KidStrong Superhero merchandise to life where
KidStrong themed baby rompers and baby swaddles will be available to the public
through a charitable for purchase.
A
hundred percent of the proceeds from the sale of these merchandise will benefit
Yayasan Chow Kit (YCK) organization, a 24-hour crisis and drop-in centre that
provides protection to for high risk children with low immunity living off the
streets of Chow Kit.
Dato’ Dr. Musa Mohd Nordin, Founding Member of Asia Strategic Alliance
for Pneumococcal Disease Prevention (ASAP) explained that children can be
protected against Pneumococcal disease through vaccination.
KidStrong
Phase I was initially launched in conjunction with World Pneumonia Day in
November 2014 using the unique approach of combining fashion design and disease
awareness to educate the public on Pneumococcal Disease in a fun, engaging and
relatable way for children and parents alike. The campaign focused on
highlighting the importance of being protected against the disease encouraging
parents to learn more about the importance of immunization and how all children
should have access to protection against this silent killer.
Datuk
Dr Zulkifli Ismail, the Chairman of Asian Strategic Alliance for Pneumococcal
Disease Prevention (ASAP) explained on the importance of protecting children
against Pneumococcal Disease.
Present
at the event was Datuk Dr Zulkifli Ismail, the Chairman of Asian Strategic
Alliance for Pneumococcal Disease Prevention (ASAP) who was speaking on ASAP’s
role in supporting the initiatives and the importance of protecting your
children against Pneumococcal Disease.