LEGO® celebration from 21 May to 7 June 2026.
Organised as a central pillar of Suria KLCC’s signature annual mental and physical well-being initiative, the "Play Run 2026" perfectly blended physical fitness, real-world connection,
and interactive storytelling. Participants traversed a custom-designed 2km route around the
scenic KLCC Park, navigating a series of obstacles and physical "play-stops" designed to stimulate collaboration and cognitive development away from digital screens. Runners were flagged off in dedicated sessions across the day, concluding their experience by collecting exclusive LEGO® themed runner kits and a one-of-a-kind, interlocking block-inspired Finisher Medal.
Crowning the evening, the entire celebration culminated in a breathtaking architectural
spectacle as the exterior facade of the iconic Suria KLCC shopping vessel was illuminated by a custom-curated LEGO® 3D Projection Mapping showcase. The grand visual finale, displayed between 8:00pm and 10:00pm on 6 and 7 June, depicted larger-than-life LEGO® brick-building animations that celebrated both global play culture and rich Malaysian heritage symbols, drawing thousands of onlookers to the Esplanade.
Beyond the high-energy physical run, a core hallmark of this year's festival was its deep corporate social responsibility (CSR) alignment with community mental health. Anchored adjacent to the outdoor active zones, Suria KLCC brought back its signature "Safe Space". From 25 May to 7 June, the dedicated mental health sanctuary hosted an array of educational workshops, experiential therapeutic activities, and psychological support activations in direct partnership with the Mental Illness Awareness & Support Association (MIASA), the Malaysian Mental Health Association (MMHA), NYAWA, The Befrienders KL, IHH Healthcare, and Petrosains.
Francis Tan, Executive Director and CEO of Suria KLCC Sdn Bhd, said: "At Suria KLCC, we have always aimed to push the boundaries of traditional retail spaces by executing world-class, purpose-driven experiential events that truly enrich our local community. This landmark
partnership with The LEGO® Group perfectly represents that ambition. By seamlessly blending LEGO’s philosophy of hands-on discovery with our annual mental and physical health advocacy, we successfully elevated a school holiday celebration into a deeply impactful force for social good."
partnership with The LEGO® Group perfectly represents that ambition. By seamlessly blending LEGO’s philosophy of hands-on discovery with our annual mental and physical health advocacy, we successfully elevated a school holiday celebration into a deeply impactful force for social good."
"The phenomenal turnout for the 'Play Run 2026' and the wonderful community reception of our 'Safe Space' initiative showcase the public's desire for real-world connection. By incorporating physical play, interactive tenant engagements, and vital mental health support under a single unified campaign, we have successfully created a holistic environment for wellness. Moving forward, we intend to continue leveraging our platform to foster a deeply empathetic, vibrant, and resilient community," he added.
The festival grounds also offered a diverse playground across the precinct. Indoors at the Suria KLCC Centre Court, visitors explored a stunning local town concept showcasing local culture through massive brick displays, including a replica of the PETRONAS Twin Towers built with over 51,000 bricks, a personalised digital LEGO® Minifigure Converter station, and
extraordinary 3D builds of local ‘pasar malam’ food culture.
Outdoors at the Esplanade, in tandem with the build-up to the FIFA World Cup 2026™, the
outdoor arena hosted an interactive LEGO® Football Play Arena featuring an 8-foot inflatable football, human foosball match stations, and limited-edition displays honouring modern football legends. Furthermore, families enjoyed curated on-site activations from beloved Suria KLCC tenants, featuring wellness workshops and refreshing treats courtesy of 8 Oz Coffee, Godiva, Kiehl’s, F&N, Dotty’s, and Fishbowl.
The festival grounds also offered a diverse playground across the precinct. Indoors at the Suria KLCC Centre Court, visitors explored a stunning local town concept showcasing local culture through massive brick displays, including a replica of the PETRONAS Twin Towers built with over 51,000 bricks, a personalised digital LEGO® Minifigure Converter station, and
extraordinary 3D builds of local ‘pasar malam’ food culture.
Outdoors at the Esplanade, in tandem with the build-up to the FIFA World Cup 2026™, the
outdoor arena hosted an interactive LEGO® Football Play Arena featuring an 8-foot inflatable football, human foosball match stations, and limited-edition displays honouring modern football legends. Furthermore, families enjoyed curated on-site activations from beloved Suria KLCC tenants, featuring wellness workshops and refreshing treats courtesy of 8 Oz Coffee, Godiva, Kiehl’s, F&N, Dotty’s, and Fishbowl.
The success of the Suria KLCC x LEGO® Play Run 2026 was made possible through the
collaboration of venue partner KLCC Holdings Sdn Bhd, alongside Official Healthcare Partner IHH Healthcare, with critical medical on-site support provided by Gleneagles Hospitals, Pantai
Hospitals, and Prince Court Medical Centre, ensuring a secure and harmonious environment for all attending families.
collaboration of venue partner KLCC Holdings Sdn Bhd, alongside Official Healthcare Partner IHH Healthcare, with critical medical on-site support provided by Gleneagles Hospitals, Pantai
Hospitals, and Prince Court Medical Centre, ensuring a secure and harmonious environment for all attending families.
For more information, visit www.suriaklcc.com.my / www.facebook.com/SuriaKLCCMall.
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