From 22 to 28 June 2026, this week-long activation brings together authentic Italian coffee culture and modern lifestyle innovation.
The VIP launch event held on 24 June 2026 was graced by distinguished guests and partners, including representatives from Lavazza Asia, AEON Retail Malaysia, the Embassy of Italy, the Italian Chamber of Commerce, Dankoff Coffee Specialist, AIT Fine Food, members of the media, and content creators. The event was officiated by Mr. Philip Ng, Sales Director of Lavazza Asia, and marked the official launch of Lavazza's latest capsule collection, Tales of Italy Roma and Tales of Italy Napoli.
The launch also highlights the collaboration between Lavazza and the aura+ Java One Capsule Coffee Machine, bringing together world-class Italian coffee and contemporary lifestyle technology. Visitors can enjoy an exclusive promotional bundle priced at RM499 (RRP RM907), which includes the aura+ Java One Espresso Coffee Machine and 8 boxes of Lavazza capsules. The best part? You can use my special code to enjoy 10% discount on top of the promo price! You just need to pay RM449.10 only by using my special code "LAVRANE"! So, would you grab the aura+ Java One Capsule Coffee Machine in black or white color? ;)
An Immersive Coffee Experience
The Lavazza Pop-Up Shop offers visitors more than just product showcases. Guests can enjoy a complete coffee experience featuring:
✨ Coffee tastings and signature Coffeetails crafted by professional baristas
🛍️ Exclusive deals on Lavazza capsules, beans, ground coffee and instant coffee
📸 An Instagram-worthy photo spot inspired by Italian coffee culture
🎁 Fun giveaways and exciting purchase-with-purchase rewards
Special Promotions
The launch of the Tales of Italy collection reflects Lavazza's commitment to celebrating the rich traditions and regional coffee cultures of Italy while making authentic Italian espresso experiences more accessible to consumers. Whether you are a coffee enthusiasts, casual coffee drinkers, or lifestyle seekers alike, you are all invited to visit and discover this immersive experience where coffee meets modern living.
Don't miss this exciting limited time opportunity to explore the coffee flavours, stories and traditions of Italy with Lavazza and aura+ at Mid Valley Megamall.
The Lavazza Pop-Up Shop offers visitors more than just product showcases. Guests can enjoy a complete coffee experience featuring:
✨ Coffee tastings and signature Coffeetails crafted by professional baristas
🛍️ Exclusive deals on Lavazza capsules, beans, ground coffee and instant coffee
📸 An Instagram-worthy photo spot inspired by Italian coffee culture
🎁 Fun giveaways and exciting purchase-with-purchase rewards
Special Promotions
- There are special promotions awaits coffee lovers here too. Purchase 3 boxes of Lavazza capsules (or spend RM60 and above) and receive a collectible Lavazza keychain.
- Purchase 5 boxes of Lavazza capsules and receive a Lavazza assorted capsule pack.
- Purchase 8 boxes of Lavazza capsules (or spend RM160 and above) and earn a chance to participate in the Spin the Wheel.
Don't miss this exciting limited time opportunity to explore the coffee flavours, stories and traditions of Italy with Lavazza and aura+ at Mid Valley Megamall.
Lavazza Pop-Up Shop in collaboration with aura+
Venue: Mid Valley Megamall (Centre Court, Ground Floor)
Date: 22 June to 28 June 2026
Time: 10am to 10pm
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