The First Official 3V3 Badminton Tournament in Malaysia by TotalEnergies and Li-Ning

We Malaysian love Badminton, it can be regarded as our country's number one sport based on performance Internationally. Good news to all of us, TotalEnergies in Malaysia and Li-Ning Malaysia announced the launch of the first official 3V3 TotalEnergies x Li-Ning Cup for non-professionals in Malaysia. This is the first 3V3 badminton tournament that both companies are co-organizing in Southeast Asia!

(From left to right): 1. Janice Woon 温可微, Former badminton legend

2. Goh Liu Ying 吴柳莹, Former badminton legend

3. Simon Soh 苏云龙, Business Development Head of Li-Ning Malaysia

4. Jennifer Li 李娟, Managing Director of TotalEnergies Marketing Malaysia

5. Dato Sri Sam Soh 苏云坛, Director of Sunlight Sports Sdn Bhd

6. Tan Boon Heong 陈文宏, Former badminton legend

7. Dr Bonn, Li-Ning Malaysia Ambassador

8. Wilfred Wong 王伟雄, Assistant General Manager of IOI City Mall

Held at the biggest Shopping Mall in Southeast Asia - IOI City Mall, the launch ceremony of 3v3 TotalEnergies x Li-Ning Cup 2023 was officiated by Dato Sri Sam Soh, Director of Sunlight Sports Sdn Bhd, together with Jennifer Li, Managing Director of TotalEnergies Marketing Malaysia, Simon Soh, Business Development Head of Li-Ning Malaysia, Wilfred Wong, Assistant General Manager of IOI City Mall and former badminton legend Tan Boon Heong. Goh Liu Ying and Janice Woon also graced the event as key supporters of the 3v3 TotalEnergies x Li-Ning Cup.

“Badminton is a well-loved sport in Malaysia and we are excited to introduce a new avenue to further grow the badminton culture here,” said Jennifer Li, Managing Director of TotalEnergies Marketing Malaysia. “As a trusted brand in lubricants and mobility solutions, we are committed to driving excellence in performance, precision and endurance. Badminton shares these same attributes, and we look forward to fostering these admirable traits together.”

“3V3 badminton may be relatively new in Malaysia, but it’s already a massive hit in China. This fast-paced and thrilling game offers an incredible opportunity for players of any skill level or gender to participate. We are excited to join forces with TotalEnergies to bring people from all walks of life to enjoy the game and connect in a meaningful way,” said Teah Yann Ling, Creative Group and Retail Head of Li-Ning Malaysia.

The 3V3 TotalEnergies x Li-Ning Cup 2023 will kickstart its first match in Kuala Lumpur on 15 September 2023, followed by Johor, Penang and Kuching, Sarawak. Winners from each state will then compete in a grand finale on 18-19 November 2023 in Kuala Lumpur.

The 3v3 badminton tournament will have four categories as below:

• Men’s Team with two age groups – under 30 and above 30 years old
• Mixed Open Team with at least one female player
• Mixed Fun Team with at least one player under 15 years of age

The registration fee per team is RM300, and it come with goodies worth RM900 in value given to the team. Additionally, there is a total of RM338,800 worth of prizes to be won by the winners of the 3v3 badminton tournament. The eligibility for the tournament is only extended to Malaysian citizens. National or professional players who have participated in international tournaments sanctioned by Badminton Asia and BWF within the past 5 years (2018-2023) are also not eligible to participate in the tournament.

In China, the TotalEnergies Li-Ning Li Yongbo Cup 3V3 Badminton Tournament is a series played in more than 20 cities across the country each year since 2017. The 3V3 format in badminton has three players playing against three players in a match.

TotalEnergies is also the title sponsor as well as the Official Energies Partner and Official Lubricants Partner of Badminton World Federation (BWF) Major Championships including the BWF World Championships, BWF Thomas and Uber Cup Finals, and BWF Sudirman Cup Finals. Most recently in Korea, a Memorandum of Understanding has been signed by TotalEnergies’ joint venture company S-OIL TotalEnergies Lubricants Co., Ltd to be an official partner of the Badminton Korea Association and a sponsorship partner of international badminton games held in Korea. These will be organized by BWF and hosted by Badminton Korea Association.

To find out more and register for the 3v3 TotalEnergies x Li-Ning Cup 2023, please visit https://www.lining.my/SalePage/Index/284192?garefersrc=HotsaleInCategory. 

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