Calling all shopaholic, the premium departmental store, Robinsons has officially launched its highly anticipated flagship store – Robinsons Kuala Lumpur, Shoppes at Four Seasons Place – to the Malaysian public. We can now get latest trends, exciting promotions and wonderfully curated products in the heart of the Kuala Lumpur city.
The official launch kicked off with a special VIP Night on 25 Oct 2018 with specially curated shopping and retail experiences, exclusive gifts, special promotions, fun activities, giveaways and more reflecting the unique Robinsons touch. The spirit of celebration continues with a Robinsons Members Day the day after and throughout the weekend.Celebrity fans as well as members of the media came in full force to show their support for the brand in this by-invitation-only event on that night. Among the VVIPs who attended were Paul Delaoutre, President - Retail of Al-Futtaim Group; Christophe Cann, Group Chief Executive Officer - Asia of Al-Futtaim Group; Ashley Tang, General Manager and Director of Robinsons Malaysia; YBhg. Datuk David Ban, Executive Director of Venus Assets; and Zahir Kelvin Ong Abdullah, Director of Venus Assets.
After a welcome speech by Christophe Cann, guests were treated to a special performance by songstress Dayang Nurfaizah, who was decked in a stunning attire by Alexander Wang that is available exclusively in Robinsons, and Lavish Alice.
More fun and revelry continued as guests weaved through the flagship store that was transformed to showcase pop-up spaces of curated wonders. Among these include the Virtual Fashion Box where guests were videographed in their OOTDs and broadcasted live on LED screens; a kaleidoscope photowall to capture wonderful insta-worthy moments during the night; and carnival-like games such as the Claw Machine, Wheel of Fortune and Ring Toss for a chance to win wonderful prizes from See By Chloe, Hugo by Hugo Boss, Adidas Originals, Dyson, KitchenAid, Nespresso and many more.
To complete the wonderful experience, guests also participated in a cause when they purchase a #CuratedCollection Mystery Box for only RM100. All sales proceeds would go directly to Mercy Malaysia’s Palu Relief Fund to help communities affected by the earthquake and tsunami in Palu, Sulawesi. Each box contains surprises worth RM200 or up to RM2,000.
The grand launch continues from Friday, 26 October 2018 to Sunday, 28 October 2018, where Robinsons cardmembers and the public get to join in the fun and enjoy many wonderful curated activities, gifts, special promotions and exclusive treats.
A special Robinsons Members Day event took place on Friday, 10am to 10pm. Aside from being part of the official opening ceremony, cardmembers will also get a chance to participate in the same curated games and treats that happened during VIP Night to win themselves fantastic prizes. Food and beverages as well as special F&B discounts will be served all day long.
Shoppers visiting Robinsons Kuala Lumpur during the celebration are also encouraged to download Robinsons Digital Passport. This Robinsons Digital Passport allows shoppers to scan their personalised QR code at every touch point to redeem a gift via Robinsons’ special #CurateYourWonderful promo during the launch. The digital passport can be downloaded from www.curateyourwonderful.com.
Just like VIP Night, cardmembers and the public can also contribute to Mercy Malaysia’s Palu Relief Fund by purchasing a #CuratedCollection Mystery Box containing wonderful prizes from Les Merveilleuses Laduree, Alexander Wang, Ted Baker and more.
Also planned for the grand launch are a guerilla fashion show on the busy street of Jalan Ampang, early bird surprises, gift with purchases, additional 10% off the total bill, top spender rewards and musical performances acoustic style by Priscilla Xavier on Friday and Saturday, 26th October 2018, and Aalex Termizi on Sunday, 27th October 2018.
True to the Robinsons brand value to provide an experience that goes beyond ordinary shopping, the grand launch is a prelude to the many wonderful experiences that shoppers can expect whenever they shop at Robinsons Kuala Lumpur. Located at Shoppes at Four Seasons Place, the flagship store sits on an impressive retail space of 200,000 sq. ft. over four floors. It is set to become the next retail paradise in KL city centre with its spacious layout and stylish vibes made complete with service from the heart via the Personal Shopper Suites (a team of style consultants available in-store to assist with product curation and style tips), and in-store cafes such as Starbucks Reserve and Croisserie Artisan Bakery where shoppers can take a break from their retail therapy and enjoy a cuppa and cake. Meanwhile, La Bodega will open in November 2018, providing shoppers with even more F&B choices.
Everything available in Robinsons Kuala Lumpur is specially curated to evoke joy in shoppers. You can channel your royal style with Strathberry, a bag brand often seen on Meghan Markle. Or look sharp with Hugo by Hugo Boss, available exclusively in Robinsons Kuala Lumpur. Up your #OOTD game with style edits from Karl Lagerfeld, coming soon to Robinsons Kuala Lumpur. If you’re all about blush and lippies, don’t miss out on popular Korean cosmetic brand Huxley. There is something for everyone at Robinsons. Expect to find anything for all budgets here, and have your wish list and heart’s desires fulfilled.
“Our focus is to never be a regular departmental store. We want our shoppers to visit us because they trust us to bring to them the brand names they can’t find elsewhere. Robinsons is and always will be about curating what we provide to our shoppers so that each time they visit us, they will find something wonderful,” says Christophe Cann.
Robinsons Kuala Lumpur, Shoppes at Four Seasons Place is located at 145 Jalan Ampang, 50450 Kuala Lumpur, and is open from 10am to 10pm daily. With the opening of the flagship store, Robinsons now has two locations with one at The Gardens Mall which opened in 2007.
For more information, please visit www.robinsons.com.my