We were honoured to be invited to the 3rd Shock The World 2016 event in Malaysia last month. Launched by Casio Malaysia and Marco Corporation, the grand event was held at Metal Bees, a custom created event space located at Sunway Damansara Technology Park.
The main highlights of the evening, was the special appearance of Father and Creator of G-Shock and the unveil of Master of G series, a new range of premium timepieces by G-Shock.
The venue setup was dim and casual style, where the guests were greeted to melodic tunes performed by live jazz quartet.
Mr SJ Ong, Executive Director of Macro Corporation has given his welcome speech, followed by a short presentation by Mr Hiroyuki Sezai, Managing Director of Casion Malaysia Sdn Bhd on the Master of G’s product conceot.
Mr Kikuo Ibe, the Father of G-Shock
To our surprise, Mr Kikuo Ibe, the Father of G-Shock had given his speech entirely in Bahasa Malasyai. Ever the joker, he had guests in stitches of laughter as he related the history of G-Shock since its inception and the challenges, to further emphasize the G-Shock’s durability and toughness, the ever-popular G-Shock watches were all put through a series of Tough Test.
The most exciting moment of the event belongs to the lucky draw session, where 3 lucky members of media and 3 lucky guests won themselves a G-Shock watch each. There was an interesting test before they walked away with their prizes, that was to break through a block of ice to retrieve the G-Shock watches frozen within the ice.
Master of G Personalities were also present at the launch event. The new Master of G series will be available in Malaysia from Jan 2017 onwards.