Durex, the world’s No. 1 brand for condom has recently launched its thinnest ever condom without compromising the protection against STIs. With Durex Invisible, the brand has outdone itself with a strong commitment towards innovation. Designed with both partners in mind, it promises to provide the most intimate experience that soars above and beyond expectations, taking pleasure to new heights.
According to Matias Caride, Marketing Director of RB Malaysia & Singapore, Durex’s latest condom addresses Malaysian consumers’ low usage of condoms and the perception that a condom decreases sensitivity during sex.
Based on the Durex Sexual Wellbeing Global Survey 2011-2012, condom penetration in Malaysia market comes in at only 5.3%, which is one of the lowest in the world.
“Many Malaysians still prefer to go with traditional contraceptive techniques like the rhythm method (periodic abstinence), withdrawal, or even choose not to use any form of protection at all. Lack of knowledge and their belief in sexual myths also contribute to this problem, as seen in the 2015 Malaysian Youth Sexual and Reproductive Health (SRH) Survey. In fact, one of the main reasons is the perception that wearing a condom decreases sensitivity during sex. However, all these only increase the risk of contracting STIs through unprotected sex,” said Caride.
“In any type of romantic relationship, making your significant other happy is one of the things that give us great pleasure. It’s not just about the physical factor; acting responsibly also goes to show how much love and respect you have for each other. Hence, practicing safe sex plays an important role in making sure your soulmate feels safe and cared for.
Durex, is a sexual wellbeing brand, much larger and holistic than just a condom brand – apart from sex, there are other wonderful aspects in a relationship, and we try to encourage that as well. Moreover, condoms help to reduce the risk of contracting STIs,” he added.
The WHO (World Health Organisation), which work actively prevents and controls the spread of sexually transmitted infections around the world, highlighted that majority of STIs have mild or no symptoms. In the case of Malaysia, the fear of being labelled has led to 10% of young Malaysians saying that they would rather not seek medical attention even if they have been exposed to risk of STI. This potentially leads to domino effect, where somebody get infected and they in turn pass it on to somebody else.
As such, prevention through protected sex is always better than cure. Consistent use of condom provides substantial protection against the acquisition of many STIs, including statistically significant reduction of risk against HIV, chlamydia, gonorrhea, herpes, and syphilis.2, 3 & 4
“As the global market leader, Durex always encourages adult couples to take proper steps towards protection as part of its commitment towards safe, happy sex. This ‘peace of mind’ associated with the use of condoms not only protects your physical health, but is also beneficial in one’s emotional and social wellbeing. With its newest innovation, couples don’t have to worry about compromising sexual health or intimacy,” Caride explained further.
Durex Invisible features 5 unique innovations to make couples’ experiences more sensuous and safer:
Durex’s thinnest ever, designed for a more natural feeling to heighten sensitivity.
As soft as the feeling of skin, so you can indulge in real pleasure.
3. Amazing lubrication
With extra lube for her ultimate comfort and enjoyment. No friction, no stickiness.
4. Pleasurable fit
52mm nominal width for a closer fit and enhanced intimacy.
5. Pleasant scent
Natural woodsy scent for a more pleasurable intimate experience.
Durex Invisible is available at major pharmacies and leading online stores in two variants:
· Extra Sensitive which comes in packs of
o 3 pieces that retails at a recommended price of RM14.45 per pack; and
o 10 pieces at RM41.95 per pack; and
· Extra Lubricated in a pack of
o 10 pieces at RM41.95 per pack.