Thanks to Julie’s, I had my first Iftar with orphans at Sime Darby Convention Center last week. Julie’s share the love with orphans and returning nostalgia of sending cards to loved ones in this blessing Ramadan. Julie’s wish to encourage family bonding and share the love with people of different races and religion.
Hence, Julie’s decided to launch the campaign “What’s Your Love Letter” and encourage people to recall the nostalgia of writing card to be send to their loved ones. Moreover, Julie’s will help them send out these cards to the given addresses. Special dedicated Julie’s mail boxes will be available for the ease of people to send their postcards. The Julie’s postcards will be given free in selected hypermarket or supermarkets.
“Today Julie’s took the steps of encouraging all to foster family bonding and would like to invite all to share the love during this break fast event. Orphans whom are invited as priority guests will be celebrated together with the media and bloggers. This campaign also aim to encourage everyone to touch the hearts of their loved ones in reality by writing their feel of affections to families, friends and lovers during this Hari Raya.” said Benny Chia, Marketing Manager of Perfect Food Manufacturing (M) Sdn.Bhd.(Julie’s).
Julie's gidts to Rumah Anak Yatim Shifa
More than 60 orphans from Rumah Anak Yatim Shifa’ and Asrama Darul Falah Perkim are invited to this “breaking fast moment” together with Julie’s and media/bloggers.
He added, “We want to start this campaign to encourage more people to participate, so what’s wrong with us as organizers who wanted to start first by showing our love to the orphans.”
Mr. Benny Chia and Ms. Rigel Oye at the launch campaign
Julie’s share of love is to be nurtured since little. As adults we should be role models to show affection and show concern for the children.
“What’s even more special is not only that sharing blessings with the orphans, but also visiting mosques and distributing postcards in selected hyper and supermarkets. A special dedicated mail box is prepared at the selected hyper or supermarkets for us to help post the cards.” says Benny Chia.
Expressions of love have been sent through postcards, giving thousands of affections to recipients while they awaits for the reply as well from their loved one. Thus, sending Hari Raya greeting cards before the festival will foster the relationship bonding. Besides, postcards with touching messages can also be kept for memory.
Mail box Julie's available at selected supermarkets nearby.
Now that it’s time to plan for visiting during Hari Raya. The tradition of house visiting should be continued. It will be special if you were to bring a gift to your loved one or family. It can also be something that you prepared at home while awaits for incoming guests.
This year’s Aidilfitri, Julie’s have prepared Love Letters 700g that’s comes in chocolate and strawberry flavors. In every tins, there will be a Raya green packets in it. Basically there are two unique uses, besides from the usual of putting in money, it can allow you to pen down a few words onto the extra space (which is on the reverse side).
The envelopes were printed in 3 symbolic colours with hinted meaning in it. Yellow packet written “Silaturrahim”, which meant for a lasting friendship; Blue packets written “Keampuan” meant for seeking forgiveness; And Green packets, written “Keberkatan” means blessing, thus to give thanks during this festive.
Start by sending Julie's postcards during this Ramadan.
“It is a common practice and culture in Malaysia that we prepare gifts during visits to relatives and close friends. By giving Julie’s Love Letters will bring greater meaning in every individual’s perspective in bonding a closer relationship. The envelope can also be used as a love letter” said Benny Chia, Marketing Manager of Perfect Food Manufacturing (M) Sdn. Bhd. (Julie’s).
Julie's postcard (Keampunan, Silaturrahim and Keberkaatam) can be obtained for free at the selected supermarket.
As for young people, let this become a practice for you, and try giving one, two or three tins of Julie’s Love Letters 700g when visiting to your lover’s house. He added, “Not only will the good taste, Love Letters also ignite the affection amongst people.”
Ladies can practice bring along Julie’s biscuits to friends and lovers, so why not celebrate the presence in a more creative and meaningful ways. You can try bake “kuih raya” by using Julie’s biscuits to serve your loves to its finest.
Julie’s Love Letters are baked with love, and guaranteed a high quality biscuit without colorings and artificial flavoring. Besides, it also help strengthen friendship with Raya packets, which will be given to children while making both children and their parents happy.
“Indirectly, Julie’s teaches the younger people to love. While leaving the world of technology temporarily, and let’s cultivate the practice of visiting with presents like Julie’s Love Letters” says Benny.
Besides encouraging consumers to show their affection, mail boxes are also being prepared so that we Julie’s can help to mail the cards to your loved ones. The mailing address subjected within Malaysia only. Julie’s targeted 10,000 postcards to be send to their loved ones from our customers.
This campaign will end on 3rd July 2015. For those who are unable to join the campaign, you can send Hari Raya e-postcard only by logging on to their Facebook page at https://www.facebook.com/JuliesBiscuits and download exclusive e-postcard of your choice. Let us touch the hearts of our loved ones by writing a love letter today.
Sime Darby Convention Center has ample of FREE car parks, and their food was well cooked & delicious.