Strong & Soft, Inside & Out - Pureology Strength Cure™

Women have many concerns when it comes to their hair, but only one of the most major concerns is when hair is damaged beyond repair. Statistically, worldwide:

·         74% of women who visit a salon cite damage as a complaint.
·         50% of women who visit a salon and colour their hair also complain of damage
Overtime, many damage-causing aggressors can take a toll on hair, leaving it worse for wear. One of the most encountered aggressors is the excessive coloration activities causing micro-scarring to hair structure.
Along with the concern of damage hair, there is an influx of product launches linking strength to longer hair growth. Like most current damage product lines, the sole focus is on providing strength, resulting in a harder finishing.

Pureology has the exciting opportunity to not only continue to deliver much needed inner strength, but also bring external Pureology signature softness to a damage repair line; owning a unique space not occupied by other competitors. 
NEW STRENGTH CURE™ is the perfect hair system for all consumers with micro-scarred damaged, especially those that color treat their hair.
Introducing New Strength Cure system for micro-scarred/damaged, colour-treated hair
Using technology of AntiFade Complex and new Asta-Repair™Pureology STRENGTH CURE™ promises colour retention, and to heal, strengthen and protect from colour oxidation.  Pureology's exclusive Asta-Repair™ including Astaxanthin, that can be customized to ensure the perfect balance of internal restructuring strength and Pureology signature velvet touch.
Group picture of Pureology Malaysia team and celebrities who have tried Strength Cure™ for a month. They are all in love with Strength Cure™ range.

97% Stronger Hair After Only 1 Use of System*
*Based on brushing test with the usage of shampoo, conditioner and leave-in vs. non conditioning shampoo
Not only that, Pureology STRENGTH CURE™ range offers signature aromatherapy scents: 

Top notes - Freesia and Lavender
Middle notes - Floral, Creamy and Peachy
Bottom notes - Musk, Sandalwood and Vanilla
The range has everything you need for your hair, including;
Strength Cure Shampoo (230ml): RM 78
Concentrated sulfate-free base, with Keravis, Ceramide, and Arginine for strength - enhanced to also deliver on soft touch. Apply a quarter-sized amount to wet hair, lather, rinse and repeat.

Strength Cure Conditioner (230 ml): RM 85
 On-surface technology for immediate softness and “healed” feel. Massage into hair and scalp, wait 1 to 2 minutes, rinse with water.

Strength Cure Masque (150g): RM 115
Leverages hi-performing Ceramide-rich masque formula that delivers on both strength and softness. Use weekly by massage into hair from root to tip. Wait 5 minutes and rinse.

Strength Cure Split End Salve (50ml): RM 80
Strengthening salve with high concentration of coconut oil, penetrates the hair and coats the surface, softening and conditioning your most porous ends. Apply 1 pump into palm and work through towel-dried hair, concentrating on ends. Apply more if needed. Style as usual.

Strength Cure Fabulous Lengths (100ml ) *STAR PRODUCT*  : RM 88
Luxurious serum for micro-scarred/damaged colour-treated hair helps strengthen the hair fiber to reduce breakage and bring softness to even the oldest of strands to reach its unimaginable lengths. Apply 1 to 2 pumps evenly from mid-lengths to ends through damp hair. Style as usual.

As colour treated hair grows longer, the lengths get rougher to repeat chemical aggressions, resulting increased breakage and loss colour vibrancy. With current strong trend of women wanting “ stronger, longer hair”, this luxurious serum helps strengthen hair fiber allows women to achieve their long hair length and out beat the problem of “hair growth platea.
Pureology STRENGTH CURE™ services and products are available at selected L’OREAL PROFESSIONNEL Salons from April 2014.
I normally don't share much pictures about event but I just can't wait to share with you all this time because I really love the settings of Pureology Strength Cure™ media launch! I love everything from the wonderful colour (Tiffany Blue) of that afternoon tea to the flower decorations and the food....
Oh pretty flowers I really love them very much!
All the media and guests got to bring home our very own scented hand lotion.
Well done Pureology Malaysia team! Thank you for your hospitality. :)

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