It is impossible to stop age and environmental elements carving their marks on our skin, but that does not mean we have to spend the rest of our lives hiding or living with it. Continuing its Get Naked campaign, Dermalogica® is advocating for treating and protecting the skin after cleansing and moisturizing to achieve skin that needs no concealment.
With the tagline “Great Skin Has Nothing to Hide”, Get Naked is Dermalogica®’s initiative to encourage Malaysians to gain confidence through true skin health.
“The Get Naked campaign redefines ‘bare’ as the new confidence. With our leading expertise in delivering skin health results, both women and men can confidently remove the layers of make-up, dirt and grime on their faces to reveal healthy and radiant skin,” said Roderick Chieng, Chief Executive Officer of EIG Bhd that distributes and markets Dermalogica® products and dealership in Malaysia, South East Asia, and Hong Kong.
To obtain the naked skin that one can show off without reservation, Dermalogica®’s team of skin health experts recommends treating skin with boosters after cleansing and moisturizing. This step of restoration and hydration seals in health, while reduces the effects of time, harsh environments and stress on the skin.
For example, the Dermalogica® Skin Hydrating Booster is a super-hydrating fluid concentrate for even the driest of complexions. Used with or before the prescribed Dermalogica® moisturizer, this booster works to smooth out fine lines.
Relief on environmentally-sensitized skin also comes in a bottle of Dermalogica®‘s Gentle Soothing Booster. An ultra-soothing complex of botanicals and healing honey, this oil-free formula calms and hydrates irritated or sensitive skin.
For those seeking a healthy glow from within, the Dermalogica® Extra Firming Booster is the solution. This rich fluid of firming botanicals strengthens the skin’s internal structure with vitamins and proteins, leaving skin visibly uplifted and smooth.
While powerful boosters heal and treat frazzled skin of the face and throat, let’s not forget that delicate areas around the eyes are especially vulnerable to dark circles and fine lines. Thus, protection of the area using Dermalogica®‘s Total Eye Care SPF15 is highly recommended, as the advanced eye treatment cream with skin-smoothing alpha-hydroxy acids help conceal dark circles and retexturizes to help reduce the appearance of puffiness and fine lines.