Maybelline New York - From Catwalk to Sidewalk

As a trendsetter and leader of the makeup category, Maybelline New York is all about being innovative and creating fun, fearless makeup trends. No wonder it is the official cosmetic sponsor for New York Fashion Week – six seasons in the running!
Creating outstanding looks for design darlings like Vivienne Tam, Carlos Miele, L.A.M.B, Jen Kao, BCBGMAXAZRIA, Bibhu Mohapatra, Custo Barcelona, Wes Gordon, Libertine and DKNY, Maybelline New York continues to create diverse Fashion Week looks, highlighting its take on new trends. The brand also works closely with fashion’s popular faces to showcase both the high fashion element and everyday accessibility of its makeup: Christy Turlington, Erin Wasson, Kemp Muhl, Julia Stegner, Shu-Pei, Lisalla Montenegro, Jessica White and Emily Didonato – all stars in the world of modelling.
And now, the brand wants you to be your very own fashionista by creating Maybelline New York’s Fashion Week looks! Looking just as glamorous and stylish as Maybelline New York’s spokesmodels is easy. With Maybelline New York’s wide range of cosmetics, you will have the right tools for versatility and flexibility to copy these catwalk looks that are perfect for the sidewalk too!

Says Damien Bertrand, Global Brand President of Maybelline New York, “As fashion reaches new heights in today’s world, makeup goes hand-in-hand in making a woman feel beautiful, fashionable and sexy.” With this in mind, it is Maybelline New York’s role as the #1 makeup brand in the world to tell women everywhere to wear makeup and embrace their vibrant, fun and confident self. Maybelline New York believes in empowering women to make a statement through their makeup with its effortless, accessible and affordable products.
Take your cue from Maybelline New York & Miss Selfridge Autumn/Winter 2011 beauty trends as a point of inspiration. The season saw beauty focusing on an urban chic look, a sexy glamorous take on makeup plus the look we all want for year-end parties, a party princess look.

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