Heineken® has once again delivered its promise of providing
refreshing experiences, captivating nearly 18,000 attendees at this weekend's Heineken®
Refresh cross-genre music event at Sunway Lagoon Surf Beach.
The second instalment of Heineken® Refresh saw enthusiastic fans eager to elevate the way
music is shared, inspiring them to break their musical bubbles and explore fresh sounds.
Pushing the boundaries of live music events, Heineken® Refresh featured refreshing
innovations that surprised and delighted fans.World Top DJ Alok from Brazil was brought by Heineken® to headline the event, marking his
first performance in Malaysia. Known for his genre-bending Brazilian Bass production style,
Alok’s hour-long set featured a unique blend of spanning genres, including the best R&B, Hip
Hop and chart-topping EDM hits. There wasn’t a dull moment, and it got fans hyped up to see
him perform for the first time.
Heineken® Refresh also featured regional superstars WUKONG, renowned for his Oriental
Rave, and Malaysia’s very own Blink, an iconic artist celebrated for his ever-evolving style.WUKONG roused the crowd by delivering an electrifying electronic bass set infused with
Chinese influences. Blink brought hissignature fresh twist through a sensational collaborative
performance featuring a 20-piece orchestra covering chart-topping EDM hits and shifting
things up again with special guests Glenn Yong and Victoria. Co-curated by Blink and
Heineken®, they delivered an extraordinary cross-genre spectacle of EDM beats met with
symphonic orchestrations that left the audience in awe.

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, said, "From the ground-breaking Heineken® refreshed blended playlists on Spotify to the highly anticipated
Heineken® Refresh event, our campaign aims to help consumers break out of their music
bubbles and encourage enthusiasts to explore new sounds and encounters. Heineken®
Refresh transcends mere events — it’s revolutionising the music experience. With music
deeply embedded in Heineken®’s DNA, we’re thrilled to activate Heineken® Refresh for the
second time, building on our debut event's overwhelming response in 2022.”