Attention all Malaysian parents! The best thing of 2017 has yet to come
until you read this! Do you know that your child could be the next shining star
in the international arena? Across the globe, LEGO is searching for the next
designer to partner for the new LEGO Friends playset. If your child has in mind
a fantastic idea for the next social hangout place in Heartlake City, LEGO is
ready to see it. And, the ultimate great news is that your child’s design will
be mass manufactured and on sale in all Toys “R” Us stores worldwide, along
with a personalized minidoll in his/her likeness!
The LEGO Friends Designer contest is LEGO’s first-ever, global crowdsourcing
challenge of its kind in celebration of the 5th anniversary of LEGO
Friends. This collaboration between LEGO and Toys “R” Us invites children between the ages of 6 and 12 years old to design
and build the next concept model for LEGO Friends.
Introduced in 2012, the LEGO Friends is a product range designed
primarily for girls. Its theme is centered on the everyday lives and
personalities of five best friends in a fictional hometown called Heartlake
City. Each of the
friends—Olivia, Mia, Andrea, Stephanie and Emma—has a distinct personality and
interests, such as animals, performing arts, invention and design – all of
which are reflected in the models.
So here’s the
challenge: Encourage and inspire your child to add unique touches to the iconic
Heartlake City by designing the next hangout place where your child would like
to share friendship moments with best friends!












