Exclusive Lavazza and aura+ Pop-Up Coffee Experience at Suria KLCC

Calling all coffee lovers in Malaysia! You are in for a treat as Lavazza, in collaboration with aura+, officially launched the Lavazza Pop-Up Shop at Centre Court, Level Concourse, Suria KLCC. Running from 15th to 21st July 2025, this week-long event promises a unique blend of Italian coffee culture and modern lifestyle technology.

The VIP launch event welcomed key partners and guests including Lavazza’s Asia principal team- Philip Ng- Sales Director of Lavazza Asia, Annabelle- Business Development Manager (South East Asia), Morning Chin-Marketing Head for Lavazza Asia, Dato Gary Yap & Tiger Cheah- Managing Director & CEO of GCH Retail Malaysia, Mr. Francis Tan- CEO of Suria KLCC, Faridul Anwar bin Farinordin- Commercial Officer from Embassy of Italy, Ms. Erika Angelozzi- Managing Director of Italian Chamber of Commerce, Ms. Shakira Matridi from Italian Trade Agency, Alicia Wong- Sales Director of Dankoff, Jimmy Lim, Steven Lim & Jay Lim (Managing Director, Director & Business Development Director of AIT Fine Food along with members of the media.

The event was officiated with a speech by Mr. Philip Ng, followed by the launch ceremony of Lavazza’s bold new capsule – Crema e Gusto Forte and the debut of the aura+ Java One Espresso Coffee Machine (compatible with Nespresso® capsules).

This exclusive launch marks the first appearance of the aura+ Java One Espresso Machine in Malaysia, blending Lavazza’s world-renowned coffee with lifestyle innovation. Guests also enjoyed a first look at the special launch deal: A Starter Kit priced at RM599, including the aura+ Java One Espresso Machine and 8 boxes of Lavazza capsules (normal retail price RM891).

The Lavazza Pop-Up Shop offers more than just product showcases. Visitors can explore a full coffee experience below:

• Coffee tastings and signature Coffeetails by professional baristas
• Exclusive discounts on Lavazza capsules, beans, grounds and instant coffee
• Fun games with attractive prizes, including Lavazza merchandise
• Instagrammable photo wall and free personalized engraving service

Special promotions:
- Purchase three (3) boxes (or RM60 and above) for a chance to Spin the Wheel
- Purchase eight (8) boxes (or RM160 and above) to receive a free capsule holder or coffee filter, plus a chance at the Lavazza Gacha
- Customers purchasing the aura+ Java One Machine will receive a complimentary insulated tumbler.

Throughout the event, visitors can join in games, win Lavazza stickers and tote bags and capture their moments at the dedicated photo wall.

Lavazza’s latest innovations celebrate the art of coffee while making Italian espresso accessible to all. Coffee enthusiasts, casual drinkers and tech lovers alike are invited to explore this immersive experience, where coffee meets modern living.

Don’t miss this exciting coffee journey with Lavazza and Aura+. See you at Suria KLCC!