Merz, known for the only U.S. FDA-cleared, non-invasive skin lifting and tightening ultrasound device, Ulthera, revealed the 10 well-proportioned faces in Asia Pacific. Merz also announced the launch of a new scientific guidelines, the first such scientific guidelines1, at the 38th Annual Meeting of the In Merz, known for the only U.S. FDA-cleared, non-invasive skin lifting and tightening ultrasound device, Ulthera, revealed the 10 well-proportioned faces in Asia Pacific ternational Society for Dermatological Surgery (ISDS) 2017, to help aesthetic doctors assess well-proportioned faces in Asians.
The “MAAT1 Golden Ratio Search” was the first in Asia and (a) sought to provide information to empower women to better understand facial proportions relative to attractiveness, and (b) was an integral part of the launch of the first scientific guidelines1 that provides a holistic approach in aesthetic treatments to assess a well-proportioned faces in Asians. The region-wide search was a structured programme developed to support the objectives of the scientific guidelines, which is to bring science to life.
The “MATT2 Golden Ratio Search” was conducted in 10 countries to demonstrate that well-proportioned facial types transcend ethnicities and geographical borders. More than 3,000 submissions were received from Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.
“The “MAAT2 Golden Ratio Search” used the science of measurements to create awareness on symmetrical face ratios relative to beauty. This knowledge of facial proportions and shapes gives women more positive control over their facial appearances, and ultimately life,” said Salini Muniandy, the most well-proportioned face in Malaysia.
The big-scale three-month “MAAT2 Golden Ratio Search” closed on 30 September 2017 and found the oval (67%), square, round, inverted triangle (9% respectively), and oblong (7%)2 were the most common facial shapes among the 46 Malaysian women entrants between 21 - 44 years old. The oval (67%), square (13%), round (9%), inverted triangle (7%) and oblong (5%)3 were the most common facial shapes among the almost 3,000 submissions from Asia between 21 - 64 years old. The search for well-proportioned faces also observed the oval facial shapes fitted the Golden Ratio (facial height to width ratio), Horizontal facial proportion and Facial symmetry most closely. The 10 most well-proportioned faces are oval shaped.
1 MATT refers to Merz Aesthetics Advancement of Techniques
2 9% of submission from Malaysia did not quality due to duplicate applications, incorrect photo or late submissions
3 11% of submission from the region did not quality due to duplicate applications, incorrect photo or late submissions
Aesthetic doctors agreed oval is the most preferred facial shape among Asians1, and the new scientific guidelines, the first of such guidelines1, would be able to help aesthetic doctors assess well-proportioned faces in Asians, provides recommendations on the customisation and combination use of aesthetic procedures on the upper, middle and lower face, including strategies to improve facial shapes in Asians. The new guidelines also includes recommendations for early enhancement, restoration and beautification of Asian faces.1
“In order for physicians to efficiently deliver optimal patient outcomes, aesthetic medicine now requires the harmonious combination of multiple aesthetic therapies. Current guidelines on the application of combination treatments focus predominantly on Caucasian patients.1 Few such guidelines are available for Asian patients, particularly on combination treatment strategies for different facial shapes, or indications such as the improving facial shapes. Therefore, physicians must apply recommendations optimised for Asian anatomies and aesthetic goals to Asian patients,” said Dr Louis Leh, Medical Director, Leh Clinic Penang, a member of the Malaysian panel for the “MAAT2 Golden Ratio Search.
According to the new and first scientific guidelines1 to achieve well-proportioned faces in Asians, the ideal oval facial shape can be created using different interventions depending on the individual's baseline characteristics.
This however, sets as a recommendation to improve certain facial shapes as desired, and not necessarily apply to all faces.
“In South East Asia, Malaysia in particular, drastic changes to the face is not desired. Patients tend to seek aesthetic interventions at a younger age,2 and their requests therefore focus on early prevention, early restoration3 and enhancement4. Asian facial bone frame is somewhat smaller. They generally do not always fall into the golden ratio, but somewhere around it. In the artistry of aesthetic medicine, a great but natural outcome depends heavily on good assessment and treatment plan. Therefore, this guideline is a great initiative to give to aesthetic practitioners a guide on how to assess the face and make necessary plans for better execution. This would be helpful to prevent doctors and patients from chasing after lines and hollows and end up with the overfilled syndromes,” said Dr Lim Ting Song, Director, Clique Clinic Selangor, a member of the Malaysian panel for the “MAAT2 Golden Ratio Search”.
The new scientific guidelines is available to more 1,000 aesthetic doctors in Malaysia and the region.
1 Carruthers J, Burgess C, Day D, Fabi SG, Goldie K, Kerscher M, Nikolis A, Pavicic T, Rho NK, Rzany B, Sattler G, Sattler S, Seo K, Werschler WP, Carruthers A. Consensus Recommendations for Combined Aesthetic Interventions in the Face Using Botulinum Toxin, Fillers, and Energy-Based Devices. Dermatol Surg. 2016 May;42(5):586-9
2 Liew S, Wu WT, Chan HH, Ho WW, Kim HJ, Goodman GJ, Peng PH, Rogers JD. Consensus on Changing Trends, Attitudes, and Concepts of Asian Beauty. Aesthetic Plast Surg. 2015 Sep 25. [Epub ahead of print]
3 Liew S. Ethnic and Gender Considerations in the Use of Facial Injectables: Asian Patients. Plast Reconstr Surg. 2015 Nov;136(5 Suppl):22S-7S
4 Weng CJ. Oriental upper blepharoplasty. Semin Plast Surg. 2009 Feb;23(1):5-15