As Malaysia has entered the transition to endemic phase, we are excited to welcome Taiwan Expo 2022 back in Malaysia physically again. Happening at Kuala Lumpur’s Sunway Velocity Mall, we witnessed James C.F. Huang, Chairman of Taiwan External Trade Development Council (TAITRA), along with the special guests each donned a VR headset to enter the EXPOverse, specially created by HTC, to kick off this year’s event on the lovely afternoon of 2nd Aug 2022.
There were several guests of honour to grace the opening ceremony, including Lee Guann Jyh, Deputy Director General of the Bureau of Foreign Trade, MOEA; Sharon Ho Swee Peng, President of Malaysian Friendship and Trade Centre, Taipei; Anne Hung, Representative of Taipei Economic and Cultural Office in Malaysia; Sharimahton Mat Saleh, Deputy Chief Executive Officer of Export Acceleration from Malaysia External Trade Development Corporation (MATRADE); as well as the representatives from 17 Malaysian chambers of commerce and industry.
Taiwan Expo in Malaysia 2022 is held in hybrid mode, meaning that it combines both online and offline elements. The physical exhibition is being held in Kuala Lumpur’s Sunway Velocity mall from the 2nd to 7th of August while the online exhibition is scheduled to run for a month from 2nd of August to 2nd of September.
On the grand launch event, we saw James Huang made an unforgettable entrance as he rolled his way onto the stage on a scooter and highlighted the need to tackle the changing lifestyle in this post-pandemic world through innovation. Huang has shared his speech and emphasized that Malaysia and Taiwan have long enjoyed a solid relationship in many areas such as economics, trades, culture, and the arts, and the ties have only grown stronger over the years. Huang added that the changing trends have major impacts on all industries, from Industry 4.0 to telemedicine, and Taiwan Expo showcases many of the products at the forefront of the changing global landscape. This makes Taiwan Expo the perfect platform for Malaysian businesses looking to explore these business opportunities.
















