Tourism Malaysia Embraces Culture, Tourism & Food @ Malaysia’s International Durian & Cultural Fest 2022

YBrs. Encik Iskandar Mirza Mohd Yusof, Senior Director, Domestic & Event of Tourism Malaysia, officiated the grand launch of Malaysia’s International Durian & Culture Fest 2022 (MIDCF), showing support for Dking as they gain another milestone in uplifting Malaysia’s tourism. Malaysia’s International Durian & Cultural Fest 2022 (MIDCF) is a two-day cultural festival happening between the 16th to 17th of July at Pavilion Bukit Jalil celebrating Malaysia’s wonders of culture, tourism and one of its most prominent factors of popularity - food.

Food plays a vital part in everyone’s daily lives and is intricately intertwined with Malaysia’s culture. Dking’s mission from the beginning has always been to “make everyone love durian,” and with their passion and love for durians, they have been on a fluctuating journey to educate, promote and showcase just how valuable the king of fruits is as a component of making Malaysia one of the top destinations to visit.

The launch was not only hosted to showcase durians but as a monumental stepping stone in their plan to propose an official day for durians in Malaysia called Durian Day. Malaysia is already very well known for its durians and with other countries having their own special days of celebrating their food, this calls for Malaysia to have its own special day in the calendar for Malaysians to celebrate our staple fruit.

By Malaysia having its own Durian Day, it would act as a component of promoting durians around the world. It would lift the patriotism of Malaysians, function as an opportunity for Malaysia to be recognized and represented by the fruit worldwide, and potentially be added in the tourism calendar in the future.

“The Malaysia International Durian & Cultural Fest is a prime example of a great tourist attraction for locals and foreigners to visit Malaysia’s capital and indulge in the various assortments of durians, tropical fruits and local food that Malaysia has to offer.” said YBrs. Encik Iskandar Mirza Mohd Yusof.

Sustainable Garments @ ‘The Show' by Taylor’s Fashion Design Technology Students

As we are moving into the endemic phase, it's time for us to practice more on sustainable. Living sustainably by minimize the negative impact our lifestyles have on the planet and emphasize the behaviors that benefit the environment and our future generation.

I am glad to see many sustainable effort by many brands recently. I was honoured to be invited to 'The Show' and I was impressed by all the Sustainable Garments designed by Taylor’s Fashion Design Technology Students.

This year, Taylor’s University, Kuala Lumpur Fashion Week (KLFW), Life Line Clothing Malaysia Sdn Bhd (LLCM) along with FASHINFIDELITY and fashion designer Hatta Dolmat, they have put on an initiative to showcase the production of sustainable garments in an effort to advocate ethical fashion in Malaysia.

Themed ‘Love, Earth’, the one-day fashion showcase event titled ‘The Show’ curated by The Design School at Taylor’s University revealed a contemporary ready-to-wear collection that featured nearly 60 garments designed by 24 Fashion Design Technology programme students, across three semesters.

Focusing on sustainability, ‘The Show’ was divided into three segments that officially unveiled the Experimental Art-to-Wear (ATW) collection from recycled denim and clothing trims, the Zero Waste Fashion collection using Taylor’s Innovative Pattern Drafting Technique that utilises every part of the textile, and the Fashion Revolution collection to support United Nation’s Sustainable Development Goals (SDGs) by repurposing and reusing textiles from waste materials.

UNIQLO LifeWear Fall/Winter 2022 Collection

When you hear "classics," what comes to mind? Maybe a tweed jacket, trench coat, or cashmere sweater, beloved items that have stood the test of time.

But even these longstanding classics can evolve over the years. Warmer and lighter jackets, water-repellent coats, and knitwear made using WHOLEGARMENT® technology. These updates maintain an authentic look while adapting to the needs of today's lifestyle.

The lineup also features denim that requires much less water*, jackets made using recycled down, and fleeces spun from plastic bottles, items that will guide us toward a sustainable future.

UNIQLO has taken a balanced and holistic approach, creating essentials that are made for all. By designing classics for today that will last into the future, UNIQLO makes LifeWear for today and for tomorrow.

OUTERWEAR

UNIQLO has expanded its collection of outerwear to suit a wide range of lifestyles and settings, from shirt jackets handy in early fall, to chic wool coats. The lineup includes warm down and padded cotton rich, with functionality to fit any style. These are items that enhance the enjoyment of fashion.

UNIQLO Tackles Marine Pollution in Terengganu with Adopt-a-Beach & Plastic Upcycling Livelihood Project

In line with its parent company Fast Retailing’s sustainability targets and focus on zero waste and marine conservation, UNIQLO Malaysia initiated two projects in Terengganu earlier this year to help address the state’s marine and environmental pollution and improve its waste management infrastructure. While the first project named Adopt-a-Beach encourages local communities to keep their beaches clean and guides them on proper ways to process litter and waste for recycling purposes, the Plastic Upcycling Livelihood Project (PULP) sets its sight on eventually supporting locals to start a small social business to upcycle plastic waste and turning them into useful items.

Adopt-a-Beach

The Adopt-a-Beach project consists of two main activities: regular beach clean-up and set up of recycling stations at ‘adopted’ beaches. Working with the Faculty of Science and Marine Environment at Universiti Malaysia Terengganu (UMT), local communities including UNIQLO’s customers will be invited to participate in beach clean-up activities, which will be organized regularly. To this end, UNIQLO has provided AIRism t-shirts to keep participants cool and comfortable as they gather to collect litter and waste from the beach under the hot and humid weather.

To encourage beach users to properly sort and dispose their litter and waste, UNIQLO Malaysia donated 10 recycling stations made up of three bins each to collect plastic, tin and glass recyclables. Working with Majlis Bandaraya Kuala Terengganu (MBKT, Kuala Terengganu City Council), these stations will be distributed along the coastline of ‘adopted’ beaches.

RM100,000 WORTH OF PRIZES UP FOR GRABS AT MITSUI OUTLET PARK KLIA SEPANG’S 7TH ANNIVERSARY

Mitsui Outlet Park KLIA Sepang (MOP KLIA), Japan’s branded factory outlet shopping mall, is celebrating its 7th Anniversary from June 24 until July 31 with a host of activities and prizes up for grabs. Rewards worth a total of RM100,000 can be won through its “Spend, Twist & Win” campaign with prize offerings that include shopping and F&B vouchers as well as other premium gift items. Limited to only 200 daily winners with a minimum spent of RM300 in a maximum of two receipts, shoppers are advised to shop early to be in the running to win prizes.

As part of the anniversary celebration, visitors to MOP KLIA will also be treated to a special performance by Pinkfong & Baby Shark on July 9 and 10 as well as on July 16 and 17 at the main concourse of the mall. There will be a meet and greet session with Pinkfong & Baby Shark. Children will be entitled to take a photo on stage with Pinkfong & Baby Shark with a minimum purchase at the Toy World merchandise booth.

“This year’s anniversary celebration caters to families with young children as well as young adults who are fans of Pinkfong and Baby Shark. With every celebration, we aim to create new experiences for visitors and shoppers so that there is always something new to look forward, to experience or to try new offerings,” said TJ Cheah, Deputy Managing Director of MFMA Development Sdn Bhd.

Visitors to MOP KLIA will see a transformation of the mall into a Colourful Paradise that is adorned with Instagram-worthy displays, such as neon light, balloons, sprinkles, photogenic tunnels and more. Shoppers with interest in arts and crafts can take part in a DIY Tote Bag activity which entitles them to create a personalized gift for themselves with a minimum spent of RM200 in a maximum of two receipts.

Mission to discover the innovation of Guinness Draught in a Can

Earlier this year, Guinness Malaysia introduced Guinness Draught in a Can to the local market, offering lovers of the brew the smooth and creamy texture of a pub-poured pint from the comfort of their own homes. To officially introduce and to bring consumers through the innovation behind this product, Guinness Malaysia has launched House of Guinness – a hub that gives fans of the brand an added dash of magic to their usual drinking experience, all while immersing themselves in the world of Guinness at APW Bangsar.

(L to R) Shaun Lim, Marketing Manager of Guinness Malaysia and Pablo Chabot, Marketing Director of HEINKEN Malaysia at the House of Guinness media launch

Upon arrival at the House of Guinness, participants will need to earn their taste of Guinness Draught in a Can by successfully completing their mission to become Guinness Innovation Experts. First, they have to check-in and will be promptly transported to the Guinness Innovation Lab. With no time to waste, they will be introduced to the world of Guinness and the new Guinness Draught in a Can.

Brand Ambassadors of Guinness at House of Guinness

After learning about the history and evolution of Guinness, as well as the technological advancement the brand has experienced over the years, guests will then be sent off to complete their first mission with the hint ‘The Widget is the Key’. This is where the nitrogen widget comes to play. Then, they will head onto their next task to ‘Activate the Widget’, before completing the ‘Release the Nitrogen’ mission and enter a giant can of Guinness Draught in a Can to feel the surge and settle. Those who successfully complete all three mission tasks will be awarded the title of Guinness Innovation Expert.