Malaysia’s leading mouthwash brand
Listerine joined forces with 21 local celebrities to kick off a nationwide exercise on 15th Jan 2013 with the aim of helping Malaysian adults improve their oral health.
Known as
Listerine 21 Days Challenge, the campaign challenges Malaysian adults to elevate their oral health by using
Listerine mouthwash twice every day for 21 days consecutively, with a money-back guarantee* for anyone who does not experience any difference at the end of the 21 days.
According to Johnson & Johnson Consumer Malaysia and Singapore Commercial Director Eunice Tan, the majority of Malaysian adults still do not include mouthwash in their daily oral hygiene routine, making them susceptible to common oral issues such as bad breath, tooth decay and bleeding gums.
Johnson & Johnson Consumer Malaysia and Singapore Commercial Director Eunice Tan
“Brushing teeth cleans only 23 percent of the mouth. Rinsing with antiseptic mouthwash is highly crucial to weed out bacteria in areas where brushing cannot reach. Unfortunately, a survey has showed that only 23.6 percent** Malaysians regularly use mouthwash,” Tan explained in her speech during the campaign launch.
*Terms and conditions apply.
**Source: Kantar Worldpanel – Peninsular Malaysia, August2012
She added: “To instill the healthy habit of adopting mouthwash as part of Malaysians’ daily oral cleansing regimen, we are conducting the
Listerine 21 Days Challenge with a money-back guarantee as an assurance of
Listerine’s efficacy to improve consumers’ oral health”.
Why 21 days? According to Tan, experts have agreed that 21 days is the amount of time it takes for a habit to take root in a person’s life.
“In other words, if you can do something continuously for three weeks, then it is likely to stick with you for the rest of your life. Hence,
Listerine’s 21 Days Challenge aims to help Malaysians not only to start using mouthwash, but to adopt it as a habit in their oral cleansing regime, twice daily,” said Tan.
