Johnson & Johnson Consumer Malaysia and Singapore Commercial Director Eunice Tan
“Brushing teeth cleans only 23 percent of the mouth. Rinsing with antiseptic mouthwash is highly crucial to weed out bacteria in areas where brushing cannot reach. Unfortunately, a survey has showed that only 23.6 percent** Malaysians regularly use mouthwash,” Tan explained in her speech during the campaign launch.
*Terms and conditions apply.
**Source: Kantar Worldpanel – Peninsular Malaysia, August2012
She added: “To instill the healthy habit of adopting mouthwash as part of Malaysians’ daily oral cleansing regimen, we are conducting the Listerine 21 Days Challenge with a money-back guarantee as an assurance of Listerine’s efficacy to improve consumers’ oral health”.
“In other words, if you can do something continuously for three weeks, then it is likely to stick with you for the rest of your life. Hence, Listerine’s 21 Days Challenge aims to help Malaysians not only to start using mouthwash, but to adopt it as a habit in their oral cleansing regime, twice daily,” said Tan.
With Listerine’s money-back guarantee, Malaysians taking up the 21 Days Challenge have nothing to lose – except embarrassing bad breath and dental pains – and everything to gain. Listerine antiseptic mouthwash is capable of preventing all accessible surfaces of the oral cavity, and reduces the build-up of bacteria in our mouth. This is crucial because a hotspot of bacteria forms a layer of plaque, which would in turn cause gingivitis, or the inflammation of the gums. Worse, gingivitis may lead to periodontitis, an irreversible condition that may cause tooth lost.
As always, prevention is better than cure. Studies have found that rinsing with Listerine antiseptic mouthwash after brushing and flossing can reduce 52% more plaque and 21% more gingivitis than brushing and flossing alone.***
“As my job requires me to interview and talk to a lot of people, I am always mindful about the freshness of my breath. Imagine the humiliation if the other person drops unconscious to the ground once I open my mouth! Thus, I’m thrilled to discover that using Listerine twice a day after brushing my teeth has vastly improved the freshness of my breath, which lasts throughout the day,” said Serena C.
www.listerine.com.my or call 03-7787 3106 (Mon-Thu, 9 am – 5 pm; Fri 9 am- 3 pm).