Featuring 8 beauty brands namely;
Alluskin is a company that aims to set a bench mark for all local skincare brands in producing safe and effective products that are gentle on fry and sensitive skin, for acne and problem skin type customers.
Alnefre from Rana Cosmetics by Rana
ALnefre.rana is a dream of 7 year old girl turned into reality.
Claire Organics is all about Kind Beauty that inspires Kindness in every living being on the planet. Their skin and body care products are handcrafts all-natural using only pure and natural plant-based goodness to create every day's affordable luxury.
Null Factory | Hillton by Roger Beh
NULL zero waste Factory HILLTON is a deluxe brand founded in 2020, originates from NULL Zero Waste Factory.
IL Fragrance by Tang Han Tiong
IL Fragrance Batik series was founded in 2019, a scent that can enrich your luxurious lifestyle.
Reneuf is natural inspired high quality products with HALAL certified.
Sugarbelle by Sheila Samsudin
Sugarbelle Cosmetic HQ aims to create satisfaction for women of all ages and skin tones.
Zagara by Jasmel Singh
I-Scent Group was established back in 2009 with an aim to provide its customers with the largest range of fragrances and beauty products.
The search is hosted by prominent entrepreneur-celebrity, Nana Mahazan, who founded Nana Mahazan Beauty and joining her to support the participating brands as beauty and business coaches are Sunshine Kelly, a beauty blogger and Nana Ghazali, entrepreneur and co-founder & editor of BeautyDesk.my.
"In the past few years, the trend has been about the sprout of indie beauty brands developed out of passion, love and need. Many are of respectable and even high quality using natural and organic ingredients. While these brands are garnering strong following, a platform like AEON can be just what they need for the next step towards growth and expansion of the brands. From being an experiential platform that connects and engages the customers and the professionals, all the way to distribution and marketing strategies, Real Beauty has a role to play and a gap to fill. Real Beauty champions are really good products to be discovered by as many as possible because of the brands' authenticity and genuinity" shared Low Ngai Yuen, Chief Merchandise and Marketing officer of AEON Malaysia during the launch event.
All 8 participating brands will be given ten intensive outreach challenges in order to take their brands to the next level. Each brand will be vying for AEON's Real Beauty title. By October 2022, at least one of the brands will be receiving the right to use Real-Beauty-with-AEON stamp to validate their products plus a 2 years contract selling at AEON's many stores and malls across the country.
Watch the videos at www.youtube.com/aeonretailmalaysia.
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