Smashies Burger has turned up the heat and infused a little “Macho-ness” into its programme in conjunction with International Men’s Day, in a testosterone-infused event unlike any other.
Malaysia’s biggest burger sensation revved up its offering with a good ol’ fashioned no-holds-barred arm wrestling challenge, which saw a host of Malaysian bikers take on patrons of Smashies Burger in Setapak, who consider themselves “real men.” Patrons who beat the bikers at the challenge received their very own “Hot Chick” burger, proving yet again that a way to a man’s heart is truly through his stomach.
Speaking of the initiative, Smashies Burger founder and CEO Will Soh said, “men make sacrifices every day in the various roles that they play – as a son, as a worker, as a friend, as a husband, as a father. Their contribution towards the community and nation as a whole cannot be ignored. This is why we decided to celebrate International Men’s Day with a fun twist, to appreciate and celebrate all men out there for their contributions, and reward them with a good burger!”
Indeed, reception towards the event was astounding to say the least. Ever since Smashies Burger announced the event on its Facebook page, enquiries began to pour in from men all over, asking how they could participate.
“It was truly a very manly event, seeing all the bikers with their swanky bikes parked outside and patrons taking them on at arm-wrestling. This is what we are all about. More than serving burgers, we aim to serve fun. This is the kind of fun vibe we strive to attain here at Smashies, and our customers have taken well to it,” added Will Soh.
Smashies Burger, which opened its doors just recently, derives its name from the method by which their burgers are made – by smashing a ball of pure, ground beef on a grill, searing in its natural juices to lock in the patty’s natural flavours for that truly distinct taste. To add to the unique experience, the outlet’s burgers feature coloured buns, derived from all-natural ingredients. The names of Smashies’ burgers, too, are anything from ordinary with names like the Annoying Orange burger, I’m Single burger and the My Mistress burger, among others.
Although it draws inspiration from American influence, Smashies Burger takes pride in its Malaysian roots. It was started by Mr. Soh, a former investment banker, who spent more than 20 years working in the financial industries both locally and internationally. He gave it all up to pursue his true passion, and started Smashies Burger, to overwhelming support from patrons from all over the country.
He added that there will also be a Christmas charity event coming soon and that the public can start to donate unused cloths, toys and books to the “Smashies Charity Bin”. All proceeds garnered will be channelled towards charity.
Smashies Burger is located at LOT 126-G-5, Metro Genting, Jalan Genting Klang, Setapak, 53300 Kuala Lumpur. Tel: 603-4031 9776
Smashies Burger facebook page: www.facebook.com/smashiesburger
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