Connecting emotionally and aspirationally. In partnership with Cleo Magazine.
CLINIQUE the first ever Dermatologist Developed, Allergy Tested and 100% Fragrance Free line of skin care products returns with The Clinique Star Tour 2011 bringing yet another exciting front of beauty, fashion and educational inspirations to consumers in college campuses.
In partnership with Cleo, Malaysia’s leading English magazine for the young, Clinique one-of-a-kind, “Mobile Makeover Studio” will travel across the city, providing young women with the opportunity to learn more of their skin concerns, experience makeup application and hair styling by a team of skilled experts as well as have their photo taken by a photographer expert typically reserved for supermodels and celebrities. At the end of the tour, the winner who best embodies the spirit of Clinique and Cleo will grace the cover of Cleo magazine and walk away with prizes worth more than RM5000.
The Clinique Star Tour 2011 involves a custom built 3-tonne truck strategically designed to house comfortably 8 makeup and hair stations with a mini-studio.
Sharyn Wong, Clinique Brand General Manager shares this “Clinique Star Tour is a strategic effort to connect with the young face to face in a programme that is fun, engaging and relevant to them. After a very successful run last year, we received countless requests to repeat. Understandably, every girl secretly wishes to experience the life of a cover girl, being fussed at and being prep to look her best by professionals. This year in taking beyond beauty and fashion, Star Tour 2011 is rooted in emotional and aspirational values where the winners get a sit-down session with a role model of their career aspiration choice.”
Sharyn adds, “Star Tour 2011 will see us journeying across Klang Valley, Negeri Sembilan, Malacca, Perak and Penang, visiting 12 colleges/universities and 5 key malls. At each tour stop, the white majestic Star Tour truck will transform itself into a mobile makeover studio. A team of top Clinique skincare/makeup experts and hairstylists will be at hand to provide makeovers to get all Clinique Star Tour 2011 hopefuls camera ready.”
From application tips and tricks to product recommendations, The Clinique Star Tour expert team will provide every participant with top model treatment. Regardless who wins, everyone is a star at The Clinique Star Tour 2011 Mobile Makeover Studio.
The Star Tour 2011 voucher is priced at RM 35, and participants will be entitled to
1. Clinique 3-Step Skin Analysis and Prepping
2. Makeup by Clinique Makeup Experts
3. Hair-Styled by Miko Galere
4. Fashion photograph
5. Door Gift worth approximately RM 130
6. Lucky draw at every location comprising handphones and cameras by Samsung, treatment vouchers from Miko Galere and Clinique fragrance.
Participants will also enjoy a one-on-one, editorial-style photo shoot, and will be given a professional headshot as a token from Clinique and Cleo. They can download their photos from Clinique microsite at www.cliniquestartour.com.my. Photos taken during the roadshow will be posted online and all profiles will feature the contestants’ career aspirations. Lucky draw winners are posted on this site daily.
THE BIG PRIZE
At the end of the tour in August, all photos will be collected and posted on the website where Malaysians can vote their top 25 favourites. Clinique and Cleo experts will then pick the lucky winner from the pre-selected contestants. And the lucky person who guessed the correct 3 winners will win a Samsung notebook worth RM 3299.
The winner receives a head-to-toe makeover styled by Cleo for the cover shoot and RM 5000 worth of Clinique products personalized to their skin needs. The 2 runner-ups each receive a one page write-up in Cleo and RM 3000 of Clinique products. All 3 will have a one-on-one session with their chosen career role models.
Catch the Clinique Star Tour at the following locations:
2 July – Sunway Pyramid, Bandar Sunway, PJ
3 July – Sunway Pyramid, Bandar Sunway, PJ
4 July – Inti University College, Nilai
5 July – Nilai University College, Nilai
6 July – HELP University College, Pusat Bandar Damansara, KL
9 July – Mid Valley Megamall, KL
10 July – Mid Valley Megamall, KL
14 July – PTPL College, Shah Alam
18 July – Segi University College, Kota Damansara, PJ
19 July – Tunku Abdul Rahman (TAR) College, Setapak, KL
20 July – Taylor’s College, Subang Jaya
23 July – Pavilion, KL
24 July – Pavilion, KL
25 July – Multimedia University (MMU), Melaka
27 July – Universiti Tunku Abdul Rahman (UTAR), Kampar, Perak
28 July – Tunku Abdul Rahman (TAR) College, Kampar, Perak
30 July – Queensbay Mall, Penang
31 July – Gurney Plaza, Penang
1 August – Tunku Abdul Rahman (TAR) College, Penang
3 August – Taylor’s University, Lakeside Campus, Subang Jaya
Be inspired more of Clinique Star Tour 2011 at www.cliniquestartour.com.my
Special thanks to Cleo magazine, Samsung & Miko Galere for their invaluable support.
Post a Comment