Swiss line, the renowned skincare brand from Swiss has once again presented to us their latest innovative delivery to tackle the physical manifestations of aging skin.
L: Ms Barbara Lacobucci, International Training Manager of Swiss line
R: Mr. Yip Wei Yin, Chief Operating Officer of Cheerful Marketing Sdn. Bhd.
Not resting on its laurels, Swiss line has turned its attention to tackling a new era of skin’s threats – the urban and environmental stress that devastates the health of our skin. On a daily basis, the skin is exposed to a barrage of toxins in our food, water, and the air we breathe. These toxins which are absorbed into our bodies give rise to cellular toxicity which continues in a vicious cycle. The healthy cells fight to get rid of the toxins, and in doing so, produce a lethal residue of metal components. Over time, the cells produce harmful chemicals that impaired cell rejuvenation, thereby causing an aging effect. Externally, micro-particles from home and industrial pollutants inflict the skin’s surface resulting in dullness, dryness, fine lines and over-pigmentation, all of which ultimately lead to loss of tone and firmness of the skin.
L: The Swiss line Cell Shock Facial Boosting-Essence
R: The Swiss line Cell Shock White Facial Brightening-Essence
Swiss line’s research is proud to announce that they have found a clinically proven, modern formula that tackles “urban stress”. The Swiss line’s Urban-Detox Complex which will be added to more subsequent products from the brand, is formulated with specific protein fractions from Moringa seeds to shield skin from environmental pollution, while a Nasturtium stem extract promotes the role of cytoglobin as an oxygen carrier, facilitating intercellular exchange and diffusing toxicity.
Swiss line is arresting the vicious cycle of cellular toxicity - a major factor in aging skin - in its track with the launch of its improved formula for the Cell Shock Facial Boosting-Essence and the Cell Shock White Facial Brightening-Essence.
The concept of “facial essence” with “urban stress” is built on the idea of an essence which offers daily protection to skin from pollution and stress, and at the same time, boosting the skin’s own detoxing capacities.
The Swiss line Cell Shock Facial Boosting-Essence (RM468 in a 150ml glass bottle)
This product keeps skin moist while addressing the tell-tale signs of skin fatigue. This new generation of essence-in-water formula addresses skin stress problems in the most targeted way. It also delivers a concentrated splash of energetic coolness to the skin.
The active ingredients in this product are Grape Living Water, Kombucha Extract and Urban-Detox Complex and not forgetting Swiss line’s signature Cellactel 2 Complex.
The grape polyphenols have demonstrated its powerful antioxidant effect. Swiss line’s patented extraction method, called the “Living Extraction”, is a process that does not involve usual volatile solvents extraction, thus keeping all the delicate polyphenols and phyto-nutrients present in the grapes “alive”. Meanwhile, the Kombucha, also known as “long-life mushroom”, smoothens and freshens the skin.
The Swiss line Cell Shock White Facial Brightening-Essence (RM488 in a 150ml glass bottle)
This product addresses the signs of pigmentation and uneven skin texture, while encouraging optimal exfoliation and skin renewal. This essence is recommended for all skin types. It is ideal for aging skin with a need for intensified brightening and improvement in evenness. This product is also suitable for consumers who are looking for a gel-in-essence, a texture in between a lotion and a serum.
The active ingredients in this product are the AHA Botanical Blend, Aura-Light Cellular Culture and Ocean-Matrix Water.
The AHA Botanical blend has the effect of increasing cell renewal, and safely exfoliating dead cells for skin to appear fresher, more even and brighter. The Aura-Light Cellular Culture slows down pore expansion and gives the skin a smoother aspect by conferring a lighter, more uniform and even appearance. The Ocean-Matrix Water, comprising of sea water and a lyophilisate from red algae (Porphyridium cruentum), offers remarkable skin smoothing effects, thereby reducing roughness while acting like a protective barrier. As a result, skin is sublimated and imparts an even reflection of its inner luminosity.
More Than A Classic Toner
The new and sophisticated formula of the Cell Shock Facial Boosting-Essence and the Cell Shock White Facial Brightening-Essence illustrates an evolution of the traditional toners. Toners are typically formulated to assist in the cleansing process and restoring the skin’s balance. Swiss line has formulated the new products to be more than a classic toner, so that it can respond to today’s harsher environment, becoming essences that prepare and condition the skin, leaving the top layer soft and ready for a better penetration of further useful products. Swiss line’s new essences offer both a bright splash of energetic coolness and nutrients to stressed skins.
Both Swiss line Cell Shock Facial Boosting-and Swiss line Cell Shock White Facial Brightening-Essence are available at over 50 Cheerful Beautique member beauty salons nationwide in Malaysia, including Energy Day Spa at Great Eastern Mall (Ampang).
For the full list of Beautique member locations, logon to www.cheerful.com.my
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