HUAWEI’s King of Flagship, MATE 50 Series Officially Launched in Malaysia

Stepping into the 10th anniversary milestone since the first inception of Mate series in 2012, HUAWEI Malaysia officially announced the launch of its latest member in addition to the flagship Mate product line, HUAWEI Mate 50 Series, priced starting at RM 3,699 onwards on 3 Nov 2022. Available in three variants, HUAWEI Mate50, HUAWEI Mate50 Pro and HUAWEI Mate50 Pro Orange Vegan Leather, the flagship phones are the latest performance-driven smartphones which include breakthrough technology and innovations that are more powerful than ever.

The HUAWEI Mate 50 Series represents a major step forward in smartphone aesthetics, thanks to the symmetrical Space Ring Design and an intricate design. The Mate 50 Series phones pack an Ultra Aperture XMAGE Camera, which boasts the first-ever 10-scale adjustable physical aperture and most versatile photography capabilities ever seen on a Mate smartphone. Thanks to the rock-solid "Kunlun Glass", it boosts the phone’s drop resistance by 10 times1.

These robust features are further enhanced by the EMUI 13 operating system, which debuts on the Mate 50 Series and offers a broad array of seamless smart services. The SuperHub feature, for instance, facilitates effortless data and file transfer between apps and devices, breaking through long standing barriers that had separated different platforms from each other.

Richard Yu, HUAWEI's Executive Director of the board, Consumer BG CEO, and Intelligent Automotive Solution BU CEO, noted the significance of the release, saying: "Over the past decade, the Mate Series has consistently pushed the envelope to make ground-breaking innovations broadly accessible. Each new generation of Mate smartphones has brought together a whole host of state-of-the-art HUAWEI technologies. The HUAWEI Mate 50 Series continues this proud legacy, pioneering ongoing innovations and providing a breath of fresh air."

Amorepacific and BTS Collaborate to Release Limited-edition Set Featuring NEW “Butter” Lip Sleeping Mask Flavor

For the second time, Amorepacific has collaborated with 21st century pop icons BTS, presenting together the limited-edition 3-piece BTS | Amorepacific Lip Sleeping Mask Lip & Pop Edition Set. This partnership follows on the heels of a successful limited-edition release last year. Once again featuring the iconic LANEIGE Lip Sleeping Mask formula, this new set comes with three flavors, including a never-seen-before “Butter” flavor and the return of the fan-favorite Peach Iced Tea.

The theme for this highly anticipated collaboration is ‘Love Your Lips, Feels Like POP!’, which takes its inspiration from several of BTS’ record-breaking hits including “Butter,” “Permission to Dance,” and “Dynamite.” The Lip Sleeping Mask Lip & Pop Edition packaging features an image of a turntable, and the Lip Sleeping Mask jars are a nod to artwork from BTS album jackets, making them highly coveted collectibles.

Infinix HOT 20 Series Rolls Into The Malaysian Market To Offer A #FastAndFun Lifestyle with Their 50MP Super Nightscape Camera

One of the fastest up and coming international smartphone brands, Infinix, has launched the all-new HOT 20, offering upgraded features and significant performance that exudes an enhanced lifestyle for users. Implemented with a 50MP Super Nightscape, MediaTek Helio G85 upgraded processor for a sublime performance, 6.82-inch Punch Hole Fluid Immersive Display, up to 11GB Extended RAM + 128GB ROM and powered by XOS 12.0 for only RM599 and now available offline across Malaysia.

“Infinix always has their fans' needs and desires at heart when developing new products as we wish to keep up with their ever-evolving lifestyle trends. Hence, the HOT 20 series aims to exceed expectations not just in terms of gaming but in overall performance, and we believe that this phone will cater to all young consumers at a price point that's affordable,” said Richard Tang, Country Manager for Infinix Malaysia.

Infinix HOT 20

1. #FastAndFun Performance

The HOT 20 is powered by the MediaTek Helio G85, featuring two powerful Arm Cortex-A75 CPUs clocked up to 2GHz and six Cortex-A55 processors operating up to 1.8GHz, plus a GPU with peak speeds of 1GHz. The G85 is built for smooth sailing browsing as it gives the HOT 20 enhancements for rapid response times, higher frame rates, and reliable networking. The HOT 20 was made to make overall smartphone usage easy and sublime.

The HOT 20’s powerful Extended RAM technology enables the device to unlock extra RAM when required, providing the ability to run multiple applications all at once with ease and thus providing a seamless experience even under heavy load. The HOT 20 (6GB RAM+128GB ROM）offers an extended RAM of 6GB+5GB (equivalent to 11GB) without any additional cost, supporting up to 11 background apps running lag-free at the same time. This storage capacity of up to 11GB RAM+128GB ROM Next-Level Storage allows users to enjoy more storage for large files, games and apps.

The Ultimate Tiger Street Food Festival is Back!

After two years, the Tiger Street Food Festival is back on-ground, and this time with maze-like alleyways and curated experiences for fans to enjoy an elevated street food experience. Tiger has gone all out to provide an authentic but innovative experience leading up to the festival beginning with the launch of the Hottest Hunt microsite in September. Fans came together to recommend the hottest street food spots and contributed to create a directory of bold street food dishes to try with approximately 1,000 pins dropped to date.

Some of the local favourites from the directory will be featured at this year’s Tiger Street Food Festival kicking off on Fri, 28th Oct for two weekends – 28th to 30th October and 4th to 6th November, from 4pm to 12am at Factory 19, Seksyen 19 in Petaling Jaya. Guests will be able to check out four different areas - Wai Sek Kai, Lucky Lok Lane, Spicy Alley, and The Basement - each with its own set of unique street food vibe personalities and activities.

Wai Sek Kai will have a variety of classic street food dishes with an innovative twist. Fans hanging out at the Wai Sek Kai area can also take up dance challenges and stand to win ice-cold Tiger Crystal.

The Lucky Lok Lane is where the iconic Tiger Crystal Fire Truck will be parked alongside various other vendors. Fans will not only get to enjoy lok lok, but also redeem vouchers to sing their hearts out in a private karaoke room.

The Spicy Alley within the venue will feature the hottest street food for fans to sample, and even set their tastebuds on fire by taking up the Spicy Wheel Challenge. Fans will also get to enjoy Tiger with a vintage pouring ritual, served in bowls at the Spicy Alley.

Finally, the Basement will feature a unique vibe with open mic karaoke as well as stand-up comedy, all while fans enjoy Tiger Crystal Somaek.

Lifebuoy's “C Untuk Cuci Tangan: Train the Trainers” Campaign

In line with the goal of Global Handwashing Day (GHD) on 15th October 2022, Lifebuoy, the world’s number one germ protection soap dedicated to promoting healthy hygiene habits, launched a programme “C Untuk Cuci Tangan: Train the Trainers” at The Grounds KL to reinforce good handwashing habits among the school children of Jabatan Kemajuan Masyarakat (KEMAS). The purpose of the “C Untuk Cuci Tangan: Train the Trainers” programme is to not only share the necessary handwashing skills with the teachers of KEMAS but also to enable them to then teach those skills to the students.

Under this programme, Unilever Malaysia through Lifebuoy partnered with Guardian to donate hygiene kits containing essential daily items such as Lifebuoy C Untuk Cuci Tangan Guidebook, Lifebuoy Antibacterial Handwash and Bar Soap, and antibacterial wipes from Guardian to Tabika KEMAS, to promote good hand hygiene and help minimize the risk of infection among school students.

The launch of the programme was officiated by Yang Berusaha Tuan Asri Bin Saleh, Director of KEMAS Wilayah Persekutuan, Ms. Lenny Chuah, Personal Care Malaysia, Singapore, Thailand (MYSGTH) Lead & Head of Malaysia, Unilever Malaysia, and Ms. Jessica Barnabas, Personal Care Head of Department, Guardian Malaysia.

Yang Berusaha Tuan Asri Bin Saleh, Director of KEMAS Wilayah Persekutuan shared, “The Ministry of Rural Development through KEMAS always emphasizes the aspect of personal hygiene and safety among the students of KEMAS. KEMAS is proud to collaborate with the private sector such as Lifebuoy on conducting such a handwashing programme for the first time. For instance, teachers who undergo the training offered by Lifebuoy Malaysia will be able to guide school children on the proper ways to wash their hands more efficiently. Indeed, teachers play crucial roles to encourage the good habit of handwashing among children from an early age.

Rohto Eye Care Raises RM135,000 for Myopia Awareness, Sponsor Prescription Glasses for B40 Students

Rohto Eye Care, World No.11 eye care brand has successfully raised RM135,000 for its “Sending Love & Care: Children with Myopia – Joy of Seeing” CSR campaign. This is done through a month-long fundraising initiative in collaboration with Watsons whereby RM1 from the sales proceeds of all Rohto Eye Care products sold in Watsons from 1st to 31st August 2022 was channelled to the campaign fund.

Group photo: Kiwanis Malaysia District, Rohto Eye Care, and Focus Point Vision Care Group Sdn Bhd with teachers and students at SK Parit Mahang.

Myopia is an increasingly common condition amongst children. According to global trends, it is estimated that by 2050, half of the world’s population could be affected and this condition is highly prevalent in Asia. Although genetics is a key factor in developing myopia, lifestyle also plays an important factor in the onset of myopia such as usage of digital devices for long hours, reading under dim lighting and the lack of sleep.

In this campaign, Rohto Eye Care joined hands with Kiwanis Malaysia District and Focus Point Vision Care Group Sdn Bhd to reach out to the rural schools in creating awareness of Myopia and also to identify B40 students in need of prescriptive glasses.

According to Lim Mei Yuen, General Manager of Rohto-Mentholatum, the main objective of the Rohto Eye Care ‘Sending Love & Care The Joy of Seeing’ campaign is to help increase awareness of Myopia amongst children and to educate them on ways of taking good care of their eyes.

“Through this meaningful campaign, Rohto Eye Care will donate 200 pairs of prescriptive glasses to the B40 children. We hope to help them to improve their vision, which will in turn enhance their learning capabilities”, she said.