This annual brand appreciation contest which is now in its 20th year, starts 5 September and will close on 29 September 2019.
Ms Wong Vai Chi, Head of Marketing and Promotions, Guardian Malaysia, speaking at the launch, said: “We are extremely proud and excited to tell you that this year’s Most Voted Brands will feature 313 products from the extensive brand offerings found in our stores!” “In fact, 313 products and 139 brands will be vying for 73 category awards this year, which will make this year’s awards as hard won as ever. And because the votes are from our customers, those who actually buy and use these products, it gives brand owners an unbiased evaluation of where their brand stands. “The votes taken as a whole, will give an unbiased snapshot of brands that have reached and impacted our customers the most,” she added. Giving the background to the Awards, Ms Wong said: “When Guardian Malaysia conceptualised the award in the year 2000, our objective was to connect our millions of shoppers to all our business partners and brand owners, by having them vote their favourite brand.
Today, this award is even more relevant as we are driven to connect with and understand our customer lifestyle needs, preferences and behaviour that is constantly changing and evolving.” “I believe Guardian Malaysia’s Most Voted Brands are among the most definitive and prestigious in the market, taking into consideration the depth and breadth of the products, brands and categories involved,” she added.
Reflecting the digital lifestyle of a majority of today’s consumers, the voting process will continue to be conducted entirely in digital format. This means, all voting will be done online. However, as an added bonus for this year, Guardian customers can also enter the MVB Hunt in all Guardian stores using their mobile phones. The Guardian MVB Hunt is a treasure hunt conducted in all Guardian stores and customers can win product vouchers for more savings. Customers can start treasure hunting by scanning the QR code at Guardian stores or by entering mvb19.guardian.com.my into their browser. After voting, they will get a product voucher of their choice of category. In order to unlock the next stages and product vouchers, customers need to upload their receipts.
Customers who have voted 3 times can then enter the online voting for an even higher chance to win the Mega Prizes. So Guardian customers are encouraged to do this MVB Hunt first before doing their online voting because there are more opportunities to earn product vouchers.
To qualify to vote online, Guardian customers need only spend a minimum of RM10 in a single receipt at the store or online. Then log on to https://mvb19.guardian.com.my/#/onlinevoting. Voting can be done anytime between 5 September and 29 September 2019.
All customers who submit their votes with a valid receipt will stand a chance to win one of 68 Mega Prizes, totalling RM40,000 in Guardian vouchers. The Mega Prizes are as follows: - One (1) grand prize of RM12,000 Guardian vouchers - Two (2) first prizes of RM5,500 Guardian vouchers - Five (5) second prizes of Guardian vouchers worth RM1,000 - Sixty (60) consolation prizes of Guardian vouchers worth RM200.
The contest is open to those aged 18 and above. As proof of purchase, shoppers must keep the original Guardian receipt. For more information and full terms and conditions of the MVB Hunt and the voting, please visit https://mvb19.guardian.com.my/#/term So start voting and be in the running for fantastic prizes this September!