The annual brand appreciation season, launched 18 years ago, starts now and will close on 14 May. This year, more than 150 brands will vie for 64 categories of coveted awards.
Ms Shirley Ham, Senior Manager, Digital Marketing (E-Commerce) of Guardian Malaysia said: “When Guardian Malaysia conceptualised the award in the year 2000, our objective was to connect our millions of shoppers to all our business partners and brand owners, by having them vote their favourite brand.”
“We view this annual award as our way of contributing to the brand owners’ relationship building with our customers. It also gives the brand owners an unbiased valuation, as the votes are from our customers, those who actually buy and use their products.”
“Now, 18 years later, this need to remain constantly connected to our customers and better understand their needs are more important than ever,” she added.
“We view this annual award as our way of contributing to the brand owners’ relationship building with our customers. It also gives the brand owners an unbiased valuation, as the votes are from our customers, those who actually buy and use their products.”
“Now, 18 years later, this need to remain constantly connected to our customers and better understand their needs are more important than ever,” she added.
Called the Most Voted Brands (MVB) Award, this year’s voting format is also designed to gain an insight into the evolving needs of consumer, their fast-paced lifestyles and purchasing trends! Reflecting the digital lifestyle of majority of today’s consumers, the voting process will continue to be conducted entirely in digital format. This means, all voting will be done online.
