Grand Launch of Fingo - The First of Its Kind e-commerce Platform in Malaysia

Congratulations to the grand launch of Fingo (M) Sdn Bhd (“Fingo”), an online mobile e-commerce marketplace operator on 29 Jul 2019. The launch of Fingo marks an innovative e-commerce marketplace with a first of its kind e-commerce platform that incorporates social e-commerce business model in Malaysia.
We were honoured to be invited to witness the grand launch of Fingo at Berjaya Times Square HotelFingo is an e-commerce platform that is dedicated to members’ empowerment with its S2B2C1 platform. Through this platform, every member who signs up will be treated as a VIP and gain access to a wide selection of quality goods and suppliers from Tmall and Taobao, besides opening up new entrepreneurial opportunities for Malaysian via a members-reward system.
Founded by a group of former top executives from China’s e-commerce behemoth Alibaba Group, Fingo aims to tap into the booming and vibrant e-commerce market and the huge business opportunity in Southeast Asia.
Present at the launch were YB Dr. Ong Kian Ming, Deputy Minister of Ministry of International Trade and Industry; Mr. Dong Fang, Group CEO of Fingo; Mr. Wang Nan, Chief Operating Officer and Mr. Lee Chee Sing, General Manager of Fingo.
Dong Fang said the company’s S2B2C business model uses big data selection technology to aggregate, socialize, and interact with Fingo members. The information on demand, predicting fashion and buying trends will be integrated with domestic and international supply chains, creating an efficient S2B2C platform that gives Fingo unparalleled advantage over other existing e-commerce models.

“After spending many years with Alibaba, we foresee a huge untapped market here in Southeast Asia for us to realise our vision of combining China's advance e-commerce ecosystem and experience with the connectivity of the three major social platforms, namely WhatsApp, Facebook and Instagram to the youthful consumer markets in this region,” said Dong.
According to Dong, Fingo choose Malaysia as its base due to its political stability, excellent infrastructures and business environment together with a high adoption of digital technologies such as social media and online e-commerce marketplaces. The excellent ecosystem makes this an ideal platform for Fingo to unleash this new e-commerce experience designed for consumers in the Southeast Asian markets.

Lee Chee Sing said, “We are confident that Malaysia is a right choice for us as from our studies, out of a total population of more than 32 million, Malaysia has approximately 25.08 million active Internet users, or about 79% out of the total population.”

“Interestingly, around 24 million people are considered as active social media users, and 22 million of them are regular users of social media on their mobile devices. This high mobile penetration rate translates into a huge market opportunity for online based commerce and business transactions,” said Lee.
Dong also explained that the biggest advantage of e-commerce is the improvement in efficiency and opens up brand new markets and channels for all members to benefit. This is particularly important for small and medium-sized enterprises, e-commerce can enable small and medium-sized enterprises to obtain the largest market with the lowest cost and the fastest speed.
“On our part, Fingo is very proud to be able to play a role in the development of SMEs in Malaysia through our e-commerce platforms. We welcome the participation of all local SMEs looking for the opportunity to start their digitisation journey with us. Fingo will also work on the full potential of the platform to support local small and medium-sized enterprises and harness the entrepreneurial spirits among Malaysian,” said Dong.

It's easy to get started with Fingo app by following the steps below;

Step 1: Visit or download app from Google Play Store/ IOS App Store
Step 2: Register for free as a member
Step 3: Invite friends to join and get rewarded

It's that easy. Let start becoming a VIP at Fingo and enjoy via their members-reward system now!

1 S2B2C: A new marketing and operations concept that will soon be the benchmark of efficiency for the retail sector, S2B2C is a platform that uses data intelligence to link suppliers to businesses that deals directly with consumers. Widely rregarded as one of the most advanced business models available, this system allows suppliers and businesses access to real time data to understand consumer trends, preferences and thus creates a more personalised, customised and intelligent integration of the retail supply chain to end consumers.

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