On May 14, the Raisin Administrative Committee (RAC) presented a California Raisins showcase to the Malaysian mainstream and social media influencers at Hotel Royale Chulan Kuala Lumpur. Featuring California Raisins’ tasty and nutritious role for the imminent holy Ramadhan month.
In conjunction with Puasa, the media event was themed “Puas-puas Puasa” which means Happy Fasting. Shed light on the wholesome goodness of California Raisins, together with creative yet easy recipe ideas to serve up for Sahoor and Buka Puasa.
Mr Richard Lieu, RAC’s Trade Promotions Director for Southeast Asia
“For most consumers, especially children, California Raisins are a healthy snack, compared with other snack foods, as they are naturally sweet and do not contain any added sugar. California Raisins are also a very versatile ingredient and can inspire a wide repertoire of dishes, from appetisers and main dishes to desserts and beverages, especially as consumers are becoming more health conscious and more adventurous in their culinary endeavours”, said Mr Richard Lieu, RAC’s Trade Promotions Director for Southeast Asia.
He adds that for Puasa, California Raisins are ideal for Sahoor or breakfast, as they are ready-to-eat, tasty and healthy. A package of California Raisins fits perfectly in a purse or briefcase. They are also conveniently fit in lunch boxes, gym bags, and in desk drawer.
Nur Affizza binti Azmi
Popular TV personality ad a busy mother, Nur Affizza binti Azmi has desmostrated three recipes using California Raisins for busy and active working professionals and mothers to enjoy during the fasting month. From California Raisins sweet & sour donuts, California Raisins Puas smoothie and California Raisins Tom Yum Chicken Angle hair pasta. They taste delicious and full of nutritious too.
Adibah Rushda Ismail
California Raisins is easy to prepare, and an ideal energy-booster and nutritious meals. Certified dietitian, Adibah Rushda Ismail from KPJ Damansara Specialist Hospital has shared the health insights to the media that fasting can take a toll on the body and mind during Ramadhan.
The United States Department of Agriculture (USDA) recommends that adults consume 1 ½ to 2 cups of fruits per day. A portable, readily available fruit, such as California Raisins is ideal to help fulfill this quota. Besides, California Raisins are all-natural, naturally sweet and do not contain added sugar, fat and cholesterol free, naturally low in sodium, serve as a source of potassium, fibre, concentrated nutrients and they also known to contain phytonutrients that suppress the growth of oral bacteria associated with cavities and gum disease.