COSME DECORTE Cellgenie Skin Care Range - Turn On Your Skin’s Anti-Oxidant Switch and Defy Gravity

Do you know when is the right time to start using anti-aging skin care? This is a common question and many don’t know the answer. In fact, our skin starts to oxidize in our 20s hence we should start anti-aging routine from 20 year-old onwards.
Just like how a freshly-cut apple turns brown when left in the open, our skin also experiences oxidation.From a beauty perspective, active oxygen attacks our skin and body cells (like lipid, protein and DNA), thereby damaging the cellular membrane. Eventually, this will lead to the sign of aging including dark spots, wrinkles, sagging and dullness.
Although fine lines, age spots and sagging only show on the skin in your 30s, the actual damage of your skin cells’ structure begins as early as in the 20s. Why should you wait until your skin shows signs of ageing to take action? The best way to slow down and reverse signs of ageing lies in a solid prevention regime.
Backed by 25 years of anti-oxidation research, Cellgenie is an early anti-ageing skincare range to prevent skin concerns like oxidation and sagging. When our cells are exposed to active oxygen, the tension factor or elasticity inside our fibroblast cells (Vinculin) weakens. Fibroblasts are cells that produce collagen, elastin and the matrix to control the firmness and elasticity of the face. However, it is Vinculin or the tension factor that plays the most important role in grasping and tightening up the collagen in our skin. Due to cell damage caused by oxidation, it weakens and fails to work properly, causing the skin to sag.

This does not mean that all hope is gone, as it is possible to turn on the skin’s anti-oxidant switch, which helps to improve the role of Vinculin’s tensile factor, so that skin regains its lifted, supple and resilient condition.
During the Cellgenie launch, Managing Director of KOSE Malaysia Mr. Masaaki Hara mentioned, “In our 20s, we tend to take our skin for granted. This is indeed the time when our skin is in its best condition, but as research has proven that cell damage begins much earlier than we think, Cellgenie is the perfect starting point for new COSME DECORTE users who want a luxurious skincare experience as well as superior benefits. With Cellgenie, you can prolong a youthful complexion and at the same time, address skin ageing, even before it shows on your skin.”
Managing Director of KOSE Malaysia Mr. Masaaki Hara

Cellgenie features a new powerful and precious ingredient known as Andrographis Paniculata Extract, which took 10 years to develop. It enhances the self-defense capability of fibroblast cells so that they become less prone to damage. At the same time, it acts to turn on our skin’s anti-oxidant switch, thus preventing the decline of Vinculin or the tensile factor in our skin cells. It is Vinculin that keeps our cells intact and maintains the skin’s firmness and elasticity.  As a result, Vinculin continues to maintain its tightening abilities to resolve signs of early ageing, allowing our skin to look younger, firmer and supple for a longer period of time.
COSME DECORTE Cellgenie comprises a complete range of products for a thoroughly sublime skincare experience. They are;
1)      Cleansing Cream (RM 162 for 125g)
Cellgenie Cleansing Cream removes makeup and oxidized sebum that cause aging, for a thoroughly detoxed and noticeably firm sensation.
 2)      Facial Wash (RM 144 for 125g)
Cellgenie Facial Wash is generously formulated with mild amino acid cleansing ingredients that suppress moisture loss.

3)      Emulsion (RM 252 for 200ml)
Cellgenie Emulsion contains 3 types of oleic acid derivatives that help relax mature skin prone to dehydration and hardening. These ingredients enhance skin’s flexibility, restoring it to a supple condition.
4)      Lotion (RM 252 for 200ml)
Cellgenie Lotion is infused with Lipid multi vector capsules that enhance penetration power and Cell delivery capsules to deliver active ingredients and maximize the effects.
5)      Cream VT (RM288 for 30g)
Cellgenie Cream VT restore elasticity and fill up the skin with plumpness and suppleness.
6)      Cream LF (RM 288 for 30g)
Cellgenie Cream LF instantly lifts bothersome sagging skin and fixes it in place, creating a sharp and lifted impression.
7)      Lipid Oil Mask (RM 288 for 130g)
Cellgenie Lipid Oil Mask contains high performance treatment oil composed primarily of Rosa canina fruit (rose hip) oil and other botanical ingredients that soften the skin boost your skin’s femininity. This 100% oil base mask is ideal for quick home spa as it needs only 5 to 10 minutes application to restore skin to a lustrous, springy condition.
Used together, the skincare products work in perfect harmony to enhance the skin’s ageing prevention power, resist early skin ageing, restore resilience, firmness and luminosity, minimise open pores, as well as prevent fine lines and wrinkles.

Carmen Wong, COSME DECORTE Malaysia Beauty Trainer, recommends the following tip to boost the effects of Cellgenie: “We developed an innovative skincare method that involves the application of emulsion with a cotton pad onto a cleansed face as the first step of a skincare regime. The emulsion helps to soften and prep the skin for better absorption of subsequent Cellgenie products.”
Specially-formulated for women in their 20s, the texture of Cellgenie products is light yet incredibly nourishing, immediately absorbing deep into skin without leaving behind any traces of stickiness or heaviness. I especially like its mild herbal and floral scent that soothe my mind whenever I am using it.

You could purchase Cellgenie by COSME DECORTE exclusively at ISETAN KLCC and ISETAN The Gardens.

COSME DECORTE will continue to evolve with today’s women in its never-ending quest for timeless elegance and beauty.

For more information on COSME DECORTE, please go to www.kose.com.my

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