South Korea’s Government-Backed Showcase Unlocks K-Culture’s Next Wave in Kuala Lumpur

Come discover the Next Wave of K-Culture in Kuala Lumpur.

The Ministry of SMEs and Startups (MSS) and the Korea Small Enterprise and Market Service (SEMAS), in collaboration with Leap Innovation Co. Ltd., has collaborated to launch the “2025 Global Showroom” Pop-Up Store at The Exchange TRX in Kuala Lumpur. 

Running from December 1 to December 14, this government-backed initiative, themed “The Radiant Korea World Showcase,” is designed to provide Korean Small and Medium Enterprises (SMEs) with a vital platform to test the Malaysian market, gather real-time consumer feedback, and secure crucial export partnerships.

Strengthening Korea-Malaysia Bilateral Trade and SME Growth

This event serves as a strategic extension of the South Korean government's aggressive policy to globalize its SME sector and boost export competitiveness. By establishing a physical presence in a dynamic commercial hub like The Exchange TRX, a landmark recognized as a crucial driver of Kuala Lumpur’s modern retail and financial district, the MSS and SEMAS are demonstrating a direct commitment to strengthening economic ties with Malaysia.

Key Initiative Highlights:

Government Mandate: The Global Showroom is a core component of the MSS's support program, aimed at mitigating initial export risks for small businesses and building a sustainable foundation for overseas sales.

Market Intelligence: The pop-up is not merely a sales event; it is a live market research engine. On-site, real-time consumer insights, including purchase feedback, price suitability, and packaging preferences will be meticulously collected. This data will be compiled into a detailed report to help the 25 participating companies localize their strategy and product improvement for the Southeast Asian market.

LYN KLCC Pop-up Store is Here

LYN KLCC pop-up store is here! The store carries a stunning collection of wardrobe essentials handbags.

Established in 2001 as part of Jaspal Company Limited, one of the largest fashion retail groups in Asia, LYN has built a reputation for offering stylish, sophisticated, and elegant designs at accessible prices.

Immerse yourself in a diverse collections of bags, from LYN Winter 2025 bags to all time favorite classic LYN bags. You can find high-quality, fashion-forward stylish products at good value here.

Shoppers will fall in love with all the LYN bags that was designed to turn every sidewalk into a runway.