In a remarkable partnership this year, Hada Labo has joined forces with Watsons Malaysia and the Malaysian Nature Society (MNS) to plant 750 trees, including Alangium Javanicum, Metualang, Antidesma ghaesembilla, Guncak, Xerospermum noronhianum, Rambutan Pacat and few other species known to be preferred plants for tapir diet. These trees play a vital role in sustaining the endangered Malayan tapirs' critical food source over the next three to five years.
This noble endeavor directly supports the Pusat Konservasi Hidupan Liar Sungai Dusun (PKHL Sungai Dusun). The trees planted trees will help to assist PERHILITAN Tapir conservation efforts and nourish tapirs that are in the PKHL Sungai Dusun.
Throughout the month of October 2023, Hada Labo's commitment to the cause was further amplified. For every sale of their newly launched Micellar Water, RM1 was contributed to the 'We Care for Nature' campaign fund. The unyielding support of Hada Labo's devoted customer base resulted in an impressive total of RM50,000, all of which was dedicated to this praiseworthy project.
Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd, emphasised the brand's unwavering belief in the power of giving back. It goes beyond the production of high-quality skincare products; it is about their responsibility to preserve the environment and the magnificent creatures that inhabit it.
Underlining the significance of this initiative, Mr. I.S. Shanmugaraj, the Executive Director of MNS, emphasised that reforestation is not only vital for greening our environment but is also essential for sustaining ecosystems and ensuring a continuous food source for the animal kingdom.
He added, "The tapir is a unique and endangered species, and it is our responsibility to ensure they have a sanctuary with a consistent food source. We are delighted to have Hada Labo as our first partner in this tapir conservation project of ours and we look forward to more collaborations with Hada Labo. We would also like to express our gratitude to FELDA and PERHILITAN who are the stakeholders in making this tapir food bank project into a reality.”
This conservation effort not only exemplifies Hada Labo's unwavering commitment to the environment but also mirrors the brand's core values and dedication to making a positive impact on our world.