Hada Labo Adds New Treatment Powder Wash, Tightening & Hydrating Gel to KOUJI Range

Hada Labo’s latest additions to the KOUJI Range is a testament of the brand’s commitment to offer the best possible skincare for its consumers by constantly upgrading its products offering. The NEW KOUJI Treatment Powder Wash and Tightening & Hydrating Gel, complements the existing range in delivering intensive hydration, repairing fine lines and boosting skin radiance for flawless, younger and crystal clear skin.
The main ingredient of the range, KOUJI, is discovered following the mystery of the Japanese traditional sake brewers’ hands that remain smooth and youthful. KOUJI, made from Japanese fermented rice extract is rich in natural moisturizing ingredients, amino acids, ceramide, peptides, vitamins and minerals. Known for its long-lasting moisturizing effect to the skin, KOUJI also helps in repairing fine lines while giving the skin its natural glow. KOUJI or miracle grain, which comes from the fermentation fo Yamada Nishiki rice, is also known as the king of sake rice. It is the secret to translucent youthful skin. 

KOUJI contains: 
• High Molecule Hydrolysed Rice Protein that prevents moisture evaporation from skin. 
• Low Molecule Hydrolysed Rice Protein that penetrates deep into skin layers to lock in moisture for hydrated, supple and youthful looking skin. 
• Multiple Natural Moisturizing Ingredients such as vitamins, ceramides, amino acids, minerals and peptides that work in synergy to give superior hydration, repair fine lines and brighten skin tone to keep skin clear and radiant. Hada Labo KOUJI range is specially formulated for consumers who want to maintain youthful radiant skin. It is suitable for those who are in their 20s who want to start incorporating antiaging products into their daily routine at an earlier age. Taking preventive steps by using anti aging products at a younger age can help in the long run. It is free of fragrance, colorants and minerals.

Apart from the TWO latest additions, the KOUJI range includes the Treatment Cleansing Foam, Treatment Essence, Treatment Cream and the Treatment Mask.

To achieve desired result, Hada Labo recommends the skincare regimen below:

Step 1: Hada Labo Kouji Treatment Enzyme Powder Wash (NEW)
Lather easily into rich and dense foam, the enzyme powder infused in this powder wash gently exfoliates keratin, blackheads and dead skin. This powder wash prevents skin from feeling tight after washing and it also helps the subsequent skincare products to absorb better. Skin instantly feels clean, smooth and brighter. For deeper cleansing of the pores, add a small amount of water to achieve a stronger exfoliating effect. If you prefer a denser foam, add more water to gently exfoliate.

Step 2 : Hada Labo Kouji Treatment Cleansing Foam
This step is necessary for double cleansing. The ultra-fine and dense foam cleanses deep into pores, locks in moisture, and leaves the skin feeling healthy and radiant. To use, squeeze an appropriate amount onto the palm, lather with water and massage onto face in gentle circular motions. 

Step 3 : Hada Labo Kouji Treatment Essence
After cleansing the face, pat Kouji Treatment Essence on your face and allow the essence to penetrate deeply into every layer of the skin for a long-lasting moisturizing effect. This is a step not to be missed, because it helps to deeply moisturize the skin cells and also to allow for the next skin care products (i.e. moisturizer) to absorb better into the skin, resulting in a more supple and youthful skin.

Step 4 : Hada Labo Kouji Tightening & Hydrating Gel (NEW)
Lastly, apply the lightweight moisturizing gel cream. It does not leave a sticky residue and absorbs easily into the skin. It is also rich in hydrolyzed rice leaf extract that helps to enhance skin’s firmness. Meanwhile, the Japanese rice extracts (which are made up of amino acids, ceramides, peptides, vitamins and minerals) help nourish, as well as provide nutrition and moisture to the skin, leaving it feeling smooth and youthful while diminishing the fine lines. This gel cream is suitable to be used at any time of the day, especially in hot and humid weather condition.

Experience the wonders of the KOUJI by completing your KOUJI set with the NEW Kouji Treatment Powder Wash (RM60) and Tightening & Hydrating Gel (RM125). They are available at Shopee, Lazada , Watsons, Guardian and Aeon Wellness.

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