The Year of the Tiger – The Year We ROAR Together with Tiger Beer

The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite a global movement and encourage fans to set aside their fears and achieve their boldest ambitions in 2022.
By dreaming big and never giving up, Son overcame challenges by uncaging his inner Tiger with his courage and determination to become a football star. Now, Son is declaring that for The Year of the Tiger, he is inspired to go after his boldest ambition yet – to win a major trophy for his country. Son, the official Tiger Brand Ambassador, has shared a series of emojis on his Instagram expressing his targets for the year and has incited fans to share their own bold goals too. All fans have to do is respond to the “My Year, My Goals” Instagram “Add Yours” story sticker feature, created by Tiger Beer with their own ambitions for the Year of the Tiger.

While fans across the world rally with Son to express their own ambitions and inspirations for the Year of the Tiger, Tiger Beer Malaysia too launched its local Chinese New Year (CNY) campaign - The Year We ROAR Together - on a grand scale, today. Aimed to encourage fans to go all out to pursue their dreams and goals, the CNY campaign is all about giving a voice to Malaysians to uncage their inner tigers - whether they're born in the Year of the Tiger or not.
Management Team of HEINEKEN Malaysia at the media launch of Tiger CNY 2022 campaign - The Year We ROAR Together

Upon the arrival of the Management Team of Heineken Malaysia Berhad (HEINEKEN Malaysia) and media representatives at Connection, Pavilion KL, they had the opportunity to feast their eyes on the traditional Asian street installations with a contemporary twist at the Connection area and score exclusive Tiger merchandise via the exciting game booths there.

Guests were then ushered to the Grand Ballroom of JW Marriott Hotel Kuala Lumpur for the main launch event, where HEINEKEN Malaysia’s trade partners were also present. Roland Bala, Managing Director of HEINEKEN Malaysia, took the stage to welcome guests before the rest of the Management Team joined him to officiate Tiger Beer Malaysia’s CNY campaign for 2022, followed by an exciting Tiger and lion dance performance to spark the festive spirit. Guests were treated to an array of CNY delicacies and electrifying stage performances to usher in the Year of The Tiger.
HEINEKEN Malaysia Managing Director, Roland Bala, addressing guests at the media launch of Tiger CNY 2022 Campaign

“After two years of challenges amidst the pandemic, we're ready to make our mark and unleash our true potential. We believe everyone has an inner Tiger in them, therefore, we want our fans to UNCAGE themselves to take the leap of boldness and go all out to pursue their dreams and goals. With all the attractive festive promotions, we are also determined to bring exciting, groundbreaking experiences to our discerning drinkers. Let’s raise our glasses and continue to ROAR together and usher in the prosperous year ahead with joy,” said Roland Bala.

5 Interesting Adventures this CNY in Pavilion Bukit Jalil Awaits you!

Pavilion Bukit Jalil has opened doors to the people living in Klang Valley this festive season. As we welcome the year of Tiger, here are the top 5 interesting activities happening in Pavilion Bukit Jalil:

1. A “Prosperous, Bountiful & Joyful” Chinese New Year Celebration @ Centre Court
Coinciding with the fast-approaching Chinese New Year celebrations, just days away now, Pavilion Bukit Jalil has laid out the red lanterns and spring blossoms for visitors to experience the festivities. You can also bring your kids along and hop aboard the Lantern Carousel or Lunar Train for just RM10 per ride and get a special Chinese New Year Treat. With all these activities, your kids can enjoy memorable and exciting activities while you shop and explore!

2. Sonic Park CNY Fun Fair Carnival
What is fun without some adventure, right? For some thrills, you can head to the Sonic Park CNY Fun Fair Carnival, starting from 22 Jan to 27 February, and enjoy variety of rides, such as Blossom Tree, Pendulum, Double Track Crazy Plane, Mini Tower Ride, Super Swing Car Rider, and more from just RM6 to RM10 per ride. The carnival is located at Piazza, Level 3 from 12 p.m. to 10 p.m. on weekdays and 12 p.m. to 11:30 p.m. on weekends and public holidays.

Don’t wait up because there’s always time for adventures!

3. Look up at the Dome of Wonders
Shoppers can witness Malaysia’s 1st ever 3D projection mapping in a shopping mall by gazing up at the Dome-of-Wonders with a festive Chinese New Year theme at Centre Court, Level 2. The Chinese New Year 3D projection mapping show will take place every day at 8pm and 9pm, from now until 15 February 2022.

Pavilion Bukit Jalil Welcomes a Prosperous, Bountiful & Joyful Chinese New Year

This festive season, Pavilion Bukit Jalil invites shoppers to a Prosperous, Bountiful & Joyful Chinese New Year Celebration featuring a line-up of exciting festive events, performances, tenant promotions as well as exclusive gifts, shopper redemptions and more – not forgetting the grand festive decorations inspired by the celebration of Chinese culture.

“As the tiger is full of life and positive energy, luck and strength, this Year of the Tiger is apt for us to fully embody its spirit and drive to achieve and make progress. We are confident that with this roaring start to the year, we will see a mighty comeback in 2022, alongside our valued tenants, partners as well as shoppers. With the new year brining new beginnings, Pavilion Bukit Jalil welcomes all to immerse in a Prosperous, Bountiful & Joyful Chinese New Year 2022,” says Dato’ Joyce Yap, CEO of Retail, Kuala Lumpur Pavilion Sdn. Bhd, Retail Planner of Pavilion Bukit Jalil.
[Pavilion Bukit Jalil Official Chinese New Year Launch Ceremony]
(L to R) Mr. Kevin Teh, Senior General Manager of Marketing Pavilion Bukit Jalil; Mr. Hong Lay Chuan, Executive Director, Malton Berhad; Mr. John Sironic, Director of Operations, Pavilion Bukit Jalil; Datuk Lee Whay Hoong, Director, Regal Path Sdn Bhd, owner of Pavilion Bukit Jalil; Dato’ Joyce Yap, CEO of Retail, Kuala Lumpur Pavilion Sdn Bhd, Retail Planner of Pavilion Bukit Jalil; Mr. Lovell Ho, Senior Director of Retail & Leasing, Kuala Lumpur Pavilion Sdn Bhd; Mr. Paul Harris, Director of International Business Development, Kuala Lumpur Pavilion Sdn Bhd; Ms. Kung Suan Ai, Director of Marketing, Kuala Lumpur Pavilion Sdn Bhd

Prosperous Décor

This Chinese New Year, Pavilion Bukit Jalil greets shoppers with an abundance of auspicious Chinese lanterns of various shapes and sizes, beautiful cherry blossom trees as well as elements of traditional Chinese culture at Piazza, Level 3 and blanketing the Centre Court, Level 2. Gaze upon a traditional Chinese Palace as you walk down the Spanish Steps, take a stroll through the Spring Blossom Tunnel, hop on the Lantern Carousel or climb aboard the Lunar Train. These auspicious backdrops spread throughout the mall make for picture-perfect moments at every corner.

Joyful Festivities

Usher in the prosperous season with Pavilion Bukit Jalil’s wide variety of exciting performances and events. Starting off with a beautiful Bonzai exhibition by the Persatuan Bonsai Dan Suiseki Malaysia in the Piazza from now to 18 January, followed by the spectacular Pavilion Bukit Jalil’s Sonic Park Chinese New Year carnival also being held at the Piazza from 22 January to 27 February. In collaboration with Media Prima, come meet your favourite TV hosts and announcers at the Yoohoo 2022 Roadshow on 15 January.

For those who are looking to soak up the cultural festivities, be sure to look forward to the weekly traditional stage performances such as dance and drum performances, Lion Dances, God of Prosperity walkabout and many others.
Since welcoming shoppers for the very first time on 3 December 2021, many more outlets have joined Pavilion Bukit Jalil’s vibrant retail mix. This festive season, shoppers can reunite with loved ones at newly opened restaurants such as Nanyang Café, Sukiya, Sushi Zanmai, Sushi King, Burger King and more. Grab a cuppa and catch up with friends at Christine’s Bakery, Zus Coffee, Lavender or Chicha San Chen.

“Arts In Harmony” Chinese New Year Celebration @ Fahrenheit88

As Chinese New Year rolls around the corner, Fahrenheit88 brings shoppers another unique festive experience. From now until 15 February 2022, Arts In Harmony, presents a modern twist on The Four Arts of qín (琴), qí (棋), shū (书), and huà (画) – the ancient Chinese scholarly aspirations of mastery of music, strategy, calligraphy and painting. The Four Arts are reflected in Fahrenheit88’s festive décor at Atrium, Ground Floor – snap Instagrammable photos with the guqin (seven-string instrument), play a game on the chess board, try your hand at calligraphy and admire traditional Chinese paintings.
Get a taste of the season with a variety of new year goodies on offer – including delectable cookies, cakes, snacks, beautiful handicrafts and other locally made products at pop-up stalls by Kome, Taste Of Asia and Gelato Fruity.
Discover 60 pieces of calligraphy at an exhibition and hanging lanterns artwork by Tee Ying Jie, an award-winning calligraphist and lecturer from INTI Center of Art and Design (ICAD), whose works have been exhibited locally and abroad. Mr. Tee’s Tiger Brush Painting exhibition and artwork lanterns are located at Atrium, Ground Floor from now till 15 February 2022.
Fashion lovers, shop till you drop with new stores Swatch and Bath & Body Works, and discover amazing fashion finds and super steals to mix and match Chinese New Year outfits at Afternoon, Dudu Ann, Feith, Kronoz, Lovisa, Mirrorcle, Miira Mew and pre-loved goods, Vintageholic Collection by Bernard Chandran. Up your beauty game with incredible cosmetic and skincare brands at the largest Sephora in Malaysia and A-Saloon.

Celebrate Real Connections with Guinness

Guinness, Malaysia’s favourite stout1, kicked off the festive celebrations over Christmas by reminding fans that the best gift to give loved ones is time spent together. Selected fans who shared a throwback photo or video and their wish to have a Guinness Christmas were rewarded with exclusive giveaways for them to reconnect with their loved ones, and to get into the Christmas spirit with Guinness.

A total of 80 Guinness lovers had the opportunity to celebrate a Guinness Christmas with experiences including a dinner at Makhan by Kitchen Mafia, a comedy night at Crackhouse Comedy Club, an exclusive Guinness cookbook, as well as a cosy Christmas movie night at Aurum Theater, The Gardens Mall.
As we usher in the Lunar New Year, the magic of celebrations with Guinness continues. CNY is a time where families and friends unite, however, it isn’t always easy to be present. This is why Guinness is inviting fans to engage and have meaningful moments together. In short: this year, celebrate CNY for real.

To ensure that fans don’t just meet up, but open up this CNY, Guinness’ social media contest has meaningful giveaways up for grabs. All fans have to do is tell Guinness how they will celebrate CNY and tag three individuals they would like to see and stand to win an exclusive Guinness-infused Chinese New Year banquet dinner for ten pax. Alongside the exclusive banquet dinner, fans will be able to celebrate for real with the exclusive #CelebrateForReal Guinness Chatterbox. The deck of cards contains questions that break the ice among each other and has a mix of questions suitable for any occasion to get the conversation going, but that’s not all.
From now until 31st January, fans who spend a minimum of RM200 in participating stores or purchase two Guinness 24-can packs on Drinkies will receive Guinness Premium Ang pows. What’s unique about the ang pows is that fans can scan the QR codes on them for a chance to win even more exciting prizes this CNY. From the exclusive Guinness-infused Chinese New Year banquet dinner and RM5 e-wallet ang pows, to GFES samples and RM8 Drinkies promo codes, Guinness is going all out to spread the festive cheer to loyal consumers.

Roaring into The New Year with Pavilion REIT Malls

As we usher in the Year of the Tiger, Pavilion REIT Malls presents bold and vibrant festive decorations across its shopping destinations, embodying the bravery, power and determination of the Tiger.


Pavilion Kuala Lumpur, Malaysia’s premier shopping destination, presents ‘Blooms of Prosperity’ Chinese New Year celebrations that showcase the traditional Chinese art of paper cutting. In collaboration with Master Chen Xiao (陈晓), international award-winning modern origami artist, Pavilion KL brings the intricacy and beauty of paper art alive with a spectacular 30-foot Pavilion Paper Art Garden that represents the harmony of the five elemental tigers (Metal, Wood, Water, Fire, Earth) in a Spring, Summer, Autumn and Winter setting.
At the Centre Court, the Pavilion Paper Art Garden features natural elements of the four seasons, such as blooming daffodils in spring with the Blue Tiger; peonies in summer with the Red Tiger; stunning golden-leaf maple trees in autumn with the Silver Tiger, and peach blossom trees for the winter season with the Black Tiger. The centre of the Garden features a large Gold Mountain and the mighty Yellow Tiger. Surrounding the Pavilion Paper Art Garden and flanking the Spanish Steps are dozens of auspicious Chinese lanterns and lush blooming flowers and trees to create a festive atmosphere and provide plenty of photo opportunities for shoppers.
At the Centre Court, various pop-up stalls offer new year goodies until February 15, and all shoppers are invited to make a wish at Maybank’s Wishing Well.
In partnership with Tiger Beer, the Main Entrance features Tiger’s ‘Roar Together’ art installation by three prominent artists – embroidery artist Sheena Liam, installation artist Pamela Tan, and mural artist Thomas Powell. The iconic Pavilion Crystal Fountain is transformed into a modern Chinese New Year digital lantern display by Tiger Beer featuring captivating lights and augmented reality ‘Roaring Greetings’ to interact virtually with a Tiger and generate Chinese New Year greetings to be shared with family and friends. Be sure to also check out Tiger Beer’s mesmerising 3D animation show on the Pavilion Elite giant LED screen featuring the brand’s unique blue and orange striped tiger to wish Malaysians a roaring Year of the Tiger. Shoppers are also encouraged to unleash their inner tiger by participating in Tiger Beer’s two games at Connection to win exclusive merchandise.
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