On the first of November, the brand posted a teaser to get fans excited for International Stout Day which generated buzz on what was brewing. Today, the wait was finally over for fans as the “Most Sharable Reel” was revealed at noon. The post encouraged fans to share the reel publicly on their Instagram stories and follow as well as tag the brand’s IG page, @guinnessmy, to share the fun with other stout lovers because the more shares, the more discounts they will unlock.
The first 100 shares will unlock RM10 vouchers to 300 people, 200 shares will unlock RM20 vouchers to 200 people, 500 shares will unlock RM50 vouchers to 100 people, and when 1000 shares have been reached, 50 people will be able to get RM100 vouchers on Drinkies for any of their favourite Guinness products. The code will be announced on Guinness Malaysia’s official Instagram page, so fans can stay tuned to not miss out on the fun.
The first 100 shares will unlock RM10 vouchers to 300 people, 200 shares will unlock RM20 vouchers to 200 people, 500 shares will unlock RM50 vouchers to 100 people, and when 1000 shares have been reached, 50 people will be able to get RM100 vouchers on Drinkies for any of their favourite Guinness products. The code will be announced on Guinness Malaysia’s official Instagram page, so fans can stay tuned to not miss out on the fun.
“After the immense success and support we received from our most recent Flavour by Fire campaign, we were inspired to continue to share the spirit of communion and reward our fans on a day that is so special to the brand. We hope that fans will continue to celebrate together to unlock rewards with this exciting digital activation and enjoy the great taste of Guinness with the people they love,” said Shaun Lim, Marketing Manager of Guinness Malaysia.