Thousands of Years Media (ToYm) Raises the Stakes in Malaysia’s Micro Drama Scene

Good news to the local entertainment industry! Thousands of Years Media (ToYm), the visionary company founded by Datuk Wira Jment Lim, who also established SunStrong Entertainment, is once again making waves in Malaysia’s entertainment industry with the launch of its latest Mandarin micro drama, namely "Reborn and Revenge".

In fact, ToYm has been pioneering the micro drama format in Malaysia since March 2025. It creates a fresh advertising niche that seamlessly integrates storytelling with brand partnerships. Its debut production, "In Character", the first locally produced Chinese micro drama in Malaysia, had achieved a phenomenal traction, recording 15.1 million views for the Chinese version and 10 million views for the Malay-dubbed version.

Building on this momentum, production for Reborn and Revenge began on 2 September 2025, with the official launch slated for November 2025. After the release, ToYm will begin filming its first Malay-language micro drama, reinforcing its commitment to representing Malaysia’s multicultural audience.

Reborn and Revenge tells the story of Lin Xiyun, a woman neglected by her family and betrayed by her stepmother and sister. After meeting a tragic death, she is mysteriously reborn and witnesses the downfall of her fiancé, Gu Tingfeng. Armed with a second chance at life, she vows to reclaim her dignity and deliver justice to those who wronged her. This production builds on the female empowerment themes explored in In Character, but pushes into darker, high-stakes territory — blending suspense, betrayal, and redemption into a sharp, fast-paced narrative designed to captivate audiences.

The production features a dynamic mix of established stars and ToYm’s rising in-house talents:

Lead Cast:
Yumi Wong 黃詩棋 – Actor, Entrepreneur, Film Producer (as Lin Xiyun)
Wilson Lee 李伟燊 – Actor, Model (as Gu Tingfeng)
Thomas Kok 郭晓东 – Actor, Singer (as Yan Cheng Chen)
Chai Zi 蔡子 – Actor, Host, Model (as Lin Zheng Guo)
Cindy Po 傅丽玲 - Actor, Host (as Qin Wan Rong)
Ng Xin Yi 黄馨仪 (as Lin Xiao Yue)

Supporting Cast:
Eric JJ - Actor, Singer, Model (as Zhang Kai Rui)
Ooi Tianjia 黄田稼 (as Reporter Hu)
Jayden 陈炜煌 (as Vincent, Gu Tingfeng’s assistant)
Xiao Wei Wei 小薇薇 (as Su Wan Qing)
Wong Kang Xin 黃康馨 (as Lawyer Huang)

During the press conference, Datuk Wira Jment Lim, the Founder of ToYm shared that, “With Reborn and Revenge, we’re proud to mark several firsts for ToYm — Yumi Wong’s first micro drama role, the debut of our Shining Star champions Ng Xin Yi and Ooi Tianjia in a ToYm production, and, for the first time, the use of AI to compose the micro drama’s original theme song.”

“Some people say micro dramas are low-quality or shallow — and yes, the market does have such examples. But we’ve been very clear about our direction: to produce high-quality, meaningful, and positive works. That’s why, even when offered productions at less than one-third of our budget, we said no. For us, quality and values are non-negotiable.

ToYm Micro Drama Ads is our bold innovation — a new category in Malaysia that gives brands a powerful way to be seen. Audiences no longer consume content the way they used to. They skip ads on TV, radio, and even online. But with micro dramas, they actively follow storylines, making this format the most effective way for brands to connect with younger audiences.

With packages starting at just RM6,000, brands can reach a minimum of 200,000 guaranteed viewers, complete with direct links for instant engagement and conversion — a level of value and impact that traditional advertising rarely delivers.”

The global micro drama market is expanding rapidly, projected to grow at a compound annual growth rate (CAGR) of over 15% through 2027, with the Asia-Pacific region driving the surge. China’s market alone was valued at over RM21 billion in 2024, underscoring the immense appetite for short-form, mobile-first storytelling.

In Malaysia, ToYm is leading this wave of innovation, setting a new benchmark for brand integration by seamlessly embedding products into engaging narratives. The success of In Character, with millions of views across platforms, showcases the reach and influence of this format, which has already transformed brand visibility and consumer engagement in China.

Early advertisers — including First Class Castle, Fuyu Dezain, and CMH Seremban — have already partnered with ToYm, demonstrating strong confidence in ToYm Micro Drama Ads as a powerful and cost-effective platform for audience engagement.

ToYm continues to strengthen its talent ecosystem. The recent Shining Star competition uncovered five promising new artists, all now signed under ToYm, joining existing in-house talents including Fatimah Noryyah. This brings ToYm’s roster to eight signed artists, reflecting the company’s commitment to developing homegrown talent and driving industry growth.

For more information, follow ToYm Official Platforms:

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