Singpoare's Sunday Staples Debuts in Malaysia at Pavilion Bukit Jalil

Calling all fashion lovers! Sunday Staples, fastest-growing comfort footwear brand, has recently opened its first physical store in Malaysia at Pavilion Bukit Jalil.

Founder of Sunday Staples - Cherriann Wong

The launch marks a significant expansion for the brand, which started as founder Cherriann Wong's humble home project and has grown into a remarkable success story, with over 200,000 pairs sold in five years across four retail stores in Singapore.

We visited Sunday Staples's first store in Malaysia and fell in love with everything there! Shoppers can easily find a pair of shoes that suits them, from pretty heels and everyday flats, to feminine ballerinas and more.

Sunday Staples’ commitment is to blend comfort, functionality, and distinctive feminine style, designing versatile wardrobe staples in neutral, easy-to-match colours. The brand is best recognised for its signature Cloud Series, featuring ultra-soft, bouncy padding for all-day wear within a slim, elegant silhouette.

“We identified a real gap in the Malaysian market for shoes that deliver both style and comfort," said Cherriann Wong, Founder of Sunday Staples. “Our Malaysian customers have been admiring our Cloud Series comfort from across the Causeway, and we're excited to finally let them experience it firsthand.”

"We've always seen a strong connection with our Malaysian customers through our online presence, but we believe there's nothing that beats trying our shoes in person. Opening a store in Kuala Lumpur allows us to offer a more personal shopping experience, encountering our products closeup and trying their proven qualities.

Crucially for Malaysia's climate, Sunday Staples incorporates high-quality, innovative materials, including Microfibre Leather, a significantly more durable vegan alternative, and newly introduced Waterproof Linen, Waterproof Satin, and Waterproof Suede that elegantly retain their look despite humidity and weather.

Furthermore, designs are thoughtfully adapted for Asian feet, with features like soft leather straps, added heel padding in ballet flats, Flyknit uppers, and a greater selection of low and block heels, ensuring comfort and style for long days.

“We’re not just opening a store – we’re bringing a solution to Malaysian women who are tired of choosing between comfort and style,” Cherri added. “Every pair is designed to handle Malaysia’s climate and long days, whether you’re in back-to-back meetings or exploring the city. The Sunday Staples family looks forward to building a lasting relationship with their Malaysian consumers, aspiring to be Malaysian's ideal everyday footwear solution.

The Sunday Staples store is now open at Pavilion Bukit Jalil (Level 3-64, Pink Zone).

For more information about Sunday Staples and its range of footwear, visit Sunday Staples' Website (https://sundaystaples.com/en-my) or follow them on Facebook (@Sundaystaples) and Instagram (@sundaystaples).