derma365 Launch @ Guardian Malaysia

Due to environmental factors such as air pollution, temperature change from dry air-conditioned interiors to hot and humid exteriors and lack of hydration, skin can become sensitive, and people can suffer from uncomfortably ‘tight’, dry or cracking skin.

Guardian Malaysia which operates a chain of over 400 stores, providing an unrivalled variety of Pharmaceutical, Health and Beauty products to more than 2.5 million Malaysian customers a month is delighted to introduce a solution for sensitive skin, the new derma365 line of Gentle Cleanser and Gentle Lotion that is suitable for all skin types, including dry and sensitive skin.
derma365 is a line of clinically tested and dermatologically proven products specially formulated to offer a daily sensitive skin solution for you and your family. Healthy skin needs dedicated care daily, not only when skin problems arise. This is why derma365 Gentle Cleanser and Lotion are pH-balanced and hypoallergenic, to soothe the skin and protect the skin from the harsh external environment. All derma365 products are formulated to be gentle to the skin and the formulation are free from soap, colourant, fragrance, MIT, parabens, lanolin, animal derived ingredients, mineral oil, SLS and SLES.

derma365 is developed by Baxter laboratories and is made in Australia. Baxter Laboratories, Research & Development centre has excellent skin expertise and develops unique, award-winning dermatology technologies. With its superior knowledge and commitment to unique skin needs, all the products are formulated according to a strict charter and quality standards.

derma365 relies on the combined power of nature and science with Sensium 2, our multi- benefit complex that helps to soothe and protect sensitive and dry skin. derma365 Gentle Cleanser and Gentle Lotion for all skin types combine organic Colloidal Oatmeal and Trimethylglycine that helps to promote skin’s protection barrier and protects from harsh external environment.

Trimethylglycine helps to control water balance in skin and helps to protect from dehydration for soft and smooth skin. Colloidal Oatmeal has been used for centuries as a soothing agent to prevent from dehydration. Its high concentration of starches and hydrocolloid β-D-glucan form an occlusive water-binding barrier that holds moisture in the skin. It also acts as a buffer system, helping to restore the normal pH of the skin.
For best results, users are advised to take lukewarm baths or showers using derma365 Gentle Cleanser, followed by the application of derma365 Gentle Lotion to the still-damp skin to moisturise skin.

derma365 Gentle Cleanser (RM48.90 for 500ml)

derma365 Gentle Cleanser is gentle, pH-balanced and hypoallergenic formula, clinically tested and dermatologically proven, is specially dedicated for everyday cleansing and moisturisation. It is suitable for all skin types, including sensitive and dry skin, on both the face and body. It mildly cleanses and soothes dry skin and helps to promote the skin’s protection barrier from external environment. The formulation is free from soap, colourant, fragrance, MIT and parabens, also non-comedogenic that will not clog pores. 

derma365 Gentle Lotion (RM34.90 for 200ml)

This pH-balanced and hypoallergenic formula, clinically tested and dermatologically proven, is specially dedicated for everyday moisturisation. It is suitable for all skin types, including sensitive and dry skin, on both the face and body. It moisturises the skin and helps prevent dehydration for a soft and smooth skin. It soothes dry skin and helps to promote the skin’s protection barrier from external environment. The lotion is easy to spread, absorbed quickly and has a non-greasy feel. The formulation is free from soap, colourant, fragrance, MIT and parabens, also non-comedogenic that will not clog pores.
Mr. Alfonso Roderos, Own Brand Director, The Dairy Farm Company said: “With more people experiencing skin sensitivity, we wanted to create affordable products that can both soothe and protect the skin from harsh external environments. derma365 wants to empower people to enjoy healthier skin by offering differentiated and innovative products formulated by Baxter laboratories.”

Ms Antoinette Lasjunies, Head of Personal Care, Own Brand, Health & Beauty, Dairy Farm Group explained that the combination of nature and science in the derma365 line offers a gentler cleansing and moisturizing option compared to the harsh soap and water cleansing followed by heavy, potentially pore-clogging moisturisers. “All derma365 products are formulated to be gentle to the skin and the formulation are free from soap, colourant, fragrance, MIT, parabens, lanolin, animal derived ingredients, mineral oil, SLS and SLES.”
derma365 is available exclusively at Guardian from March 2018. For more information, please visit http://www.derma365.com.

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