Establish since 2013, A:Concept features a unique, stylish, trendy, all-in-one cosmetic concept that's easy to carry wherever you go. The name A:Concept means the one and only cosmetic concept designed for you. Girl's Generation's Taeyeon shares that her No.1 Makeup Secret is using A:Concept's all-in-one brightening cushion compact (whitening, anti-wrinkle, UV protection) and lipstick. Even Girl's Generation's makeup artist, Seo Ok choose A:Concept's brightening cushion. With so many endorsements from the top artists, I was really looking forward to try the brand out.
A:Concept Make Your Concept Black Set consists everything we need when we are on the go. It comes with their popular brightening cushion + cushion refill, a lip and cheek and a lipstick. There are two types of set available - the black and the red. Each has it's own pre-selected shades lip/cheek + shade 21 or 23 BB cushion. I was given the black set to review.
First of all, I like that A:Concept has minimalist yet functional packaging. I could easily slot in the A:Concept's lip and cheek pen into the cusion as a two-in-one travel-friendly beauty kit.
I am using #23 Natural Beige, I like that A:Concept brightening cushion gives me a dewy finish that last for hours. My face is brighten and flawless after applying A:Concept brightening cushion. A:Concept brightening cushion also provide sun protection with SPF 35 PA ++.
I also like the 2-in-1 Lip and Cheek that comes in a petite size, and in coral shade. While the lipstick comes in red orange shade.
The vivid colors gives a perfect pop on the cheek and lips. Both shades provide velvety matte finish on lips while the 2-in-1 Lip and Cheek provides natural blush on cheek.