Anna Sui Designs Travel Bags Exclusively @ Guardian Malaysia

Calling all Anna Sui fans! We could get her luggage collection exclusively at Guardian Malaysia starting from 28th Sep 17! Recognising that we Malaysians love to travel and want to look and feel good while travelling, Guardian Malaysia has collaborated with Anna Sui to develop exclusively designed luggage collection to delight their shoppers!
Guardian x Anna Sui

The Guardian Malaysia x Anna Sui luggage collection consists of two trolley bags, one tote bag and one designer case. They can be redeemed at attractive discounted prices under Guardian Malaysia's latest loyalty programme.
Speaking at the launch today at Roofino Skydining & Bar, Ms. Christina Low, Marketing Director of Guardian Health and Beauty Sdn Bhd, said:”We chose to work with Anna Sui as she has a strong influence in both beauty and fashion which are highly relevant to our health and beauty business. It is also to bring aspirational brands at affordable prices to the mass market.”
The Guardian Malaysia x Anna Sui luggage collection was inspired by perfume, butterflies and roses and colours of bright pop art, fuchsia and orange, but wach design was inspired by different events in her career. Let's read on the story behind each designs provided by Anna herself below;
The 24-inch trolley bag: “The pattern comes from a Mid-century modern tea towel, with a barber shop quartet theme. It originally appeared in my Fall 2012 collection, which was inspired by the work of Charles and Ray Eames, and their collection of Folk Art Americana. We customised the print with Anna Sui slogans, perfume bottles and lipstick tubes.”
The 20-inch trolley bag: “The butterfly print came from dresses in my Spring 2009 collection. The colours of the original pattern were quite similar to the way they are on the luggage. Some of the butterflies have been replaced with bottles of my Romantica fragrance!” 
Tote-bag: “The rose bordered stripe design was originally done-up in black and white, with red flowers for a dress in my Spring 2007 collection. It remains one of the most iconic Anna Sui prints. A runway shot of the dress is on the cover of my new book, The World of Anna Sui.” 
Designer case: “The pattern is derived from various Anna Sui cosmetic boxes over the years.”

Oh that's not all, Guardian Malaysia is also offering two limited edition Anna Sui Eau De Toilette (EDT) starting in November 17. The EDT comes in handy size od 30ml each, are the Dreams Yelow and La Vie De Boheme. They are both prizes at RM 99 (inclusive of GST) and would be available in only 150 selected Guardian Malaysia stores. To check out the stores available, go to Guardian website.

At the launch Christina also said: “To meet our shoppers' changing needs, we have been constantly refreshing our health and beauty product offerings, and continuously looking for creative campaigns that are relevant to the business to reward our shoppers. This exclusive collaboration with Anna Sui, we believe is a fitting way to thank our loyal shoppers. Her design and collection whether they are fashion or perfume, are sought after and much-loved by a wide spectrum of women. We are confident that the luggage collection will be a winner with our customers.”
The Guardian Malaysia x Anna Sui luggage collection redemption mechanics:

For every purchase of RM 20, shoppers will receive one stamp. They get one extra stamp if the purchase includes one of the 33 participating brands like Bio-essence, Dettol, Dove, Maybelline, Nivea and Pantene.

Shoppers need to collect 10 stamps to redeem one item at discounted price:
24-inch trolley bag at RM 159.90 (Normal retail price RM 399)
20-inch trolley bag at RM 129.90 (Normal retail price RM 199)
Tote-bag at RM 69.90 (Normal retail price RM 129)
Designer Case at RM 59.90 (Normal retail price RM 99)

Stamps will be issued starting from 28th Sep 2017 onwards. Redemption starts from 28th Oct 2017 and ends on 31st Dec 2017 or while stocks last.

More information will be available at Guardian Malaysia website.

5 comments:

Absolute Yana said...

I so want to get my hands on the Designer Case and Tote Bag...T.T They are so pretty...though I am in urgent need of a trolley bag, actually...hahahha since mine broke..

Pija said...

wahhhh....rm20 for 1 stamp. Must go shopping my things at guardian la like this. I love the design!.

Miera Nadhirah Tan said...

I had my eye on your trolley bag but got my hands on the other one I wanted.. thankfully

Blair Villanueva said...

Travelling with style is now possible with Anna Sui luggage! It will ease the pain of waiting for your luggage, and you can see yours in the pile of other luggages :)

How's its durability?

Cynthia Koh-Aw said...

Anna Sui in Guardian! They look so pretty and cheerful. Bringing them on holidays definitely lighten up the mood just by looking at them.

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