The KidStrong Campaign, which features a superhero theme, aims at increasing awareness that children can be protected from pneumococcal disease, and uses a superhero cape as a symbol of protection that every child has the right to be protected.
A hundred percent of the proceeds from the sale of these merchandise will benefit Yayasan Chow Kit (YCK) organization, a 24-hour crisis and drop-in centre that provides protection to for high risk children with low immunity living off the streets of Chow Kit.
“Pneumococcal is the one of the main causes of mortality among children globally with an estimate of more than 900,000 deaths worldwide. The devastating fact is that it is actually vaccine-preventable! Immunisation is the most efficient and cost-effective way to protect children from this illness. We hope that through the continuation of this campaign we will be able to share this message with more parents in Malaysia. Don’t wait until it is too late, Pneumococcal Disease can lead to long-term problems or worse, fatality. Prevention is always better than cure.” Datuk Dr. Zulkifli urged.
This year, the KidStrong merchandise will be made available to the public from 10th to 21st August and can be purchased at the Central Avenue at LG2 in Sunway Pyramid Shopping Mall. KidStrong merchandise will feature both boy and girl baby rompers and swaddles in attractive superhero designs that were inspired by the KidStrong cape of protection superhero theme which emphasized the importance of protection against Pneumococcal Disease for a child to grow up to his or her full potential. The creation of these swaddles is aligned with the campaigns efforts to make the message of Pneumococcal Disease protection more accessible to the public and advocate for inclusion.
Ms. Loo Hoey Theen, Marketing Director of Sunway Pyramid Shopping Mall shared her enthusiasm on being on board as the retail partner for the campaign. “We at Sunway Pyramid Shopping Mall are excited to be a part of such a beneficial campaign and do our part in creating disease awareness and reaching out to the public by sponsoring the location of KidStrong Phase II. It is indeed great that Sunway Pyramid shoppers will be able to be a part of this campaign and give back to those in need.”