Journey to The New Length with New Redken Extreme Length

I regret cutting my hair short after keeping them for years. Even though I received a lot compliments for my new short hair style, I personally still prefer my long hair. It was great news to me when I was introduced to the New Redken Extreme Length range that helps achieve our maximum length—up to 6” in a year!
From left: Marcus and my stylist from Toyako, myself, Joyce (Redken Marketing Manager), Guendeline, Nicole Lee (Redken Senior PR Manager), Haaggen (Redken Senior Educator)
Needless much introduction, Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, ground-breaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair.
Renowned model, Soo Joo Park

I discovered the New Redken Extreme Length range in the Private Blue Party at Toyako Loft Salon, Fahrenheit 88. The selected Influencers were greeted by Redken Malaysia Product Manager, Joyce Ong and were brought for a tour around the Salon. She then shares the Redken’s brand story and introduces the Redken Extreme Length range that is well-known and loved by renowned model, Soo Joo Park for its deep repairing and strengthening benefits.
Also this year, Redken is in its search for the Top 10 Redken Digital Addicts, who value fashion, beauty and lifestyle. What Redken is looking for are young, vibrant and strong personals from different digital platform to be part of Redken Digital Brand Ambassador 2015!
After the introductions and sharing from Redken, Influencers were assigned with exclusive personal hairstylist to pamper their hair with Redken New Extreme Length In-salon Treatment. It is a 1st to market technology that features a protein chain complex with Biotin to achieve hair’s full length potential and Redken exclusive Interlock Protein Network to restore hair’s internal strength, rebuild surface protection and prevent breakage!
The pricing for 6-step Length Perseverance In-Salon Treatment varies by hair length and salon. The recommended service price is about RM300 and above for Toyako Loft, Fahrenheit 88.

6-Step Length Perseverance In-Salon Treatment

Step 1: Cleanse

Fortifying cleanser for distressed hair. Provides rich, abundant lather that gently cleanses, restores strength and adds shine.
Product used on me for this step - Redken Extreme Length Home Care Regime
Extreme Hair Strengthening Shampoo that cleanse, strengthen, restore weakened hair and reduce breakage by 75%** with its Protein enriched formula.
**With the use of Extreme Shampoo, Conditioner and Anti-Snap compared to a non-conditioning shampoo

Step 2: Chemistry Treatment and NEW Extreme Length Primer
Hairstylist will consult based on your hair condition to choose your preferred Chemistry treatment.
 Extreme Shot for Highly Distressed and Porous Hair
 Colour Extend Shot for Colour Treated Hair
 All Soft Shot for Dry and Brittle Hair (Medium to Course Hair)
NEW Extreme Length Primer rinse out treatment provides weightless conditioning and builds strength from root to tip. This is one of the Must Have from the range as it contains biotin that helps increase hair’s length potential past breaking points.

Step 3: Strength Builder Mask (Only available in Salon)
Fortifying rinse-out mask contains high level of ceramide to provide intense repair, conditioning and strength to the core.

Step 4: CAT/Anti-Snap Reconstructing Treatment
Redken CAT/Anti Snap treatment to reconstruct, recondition and add immediate strength without added weight.
Extreme Anti-Snap

Redken’s award winning product for damaged hair, split ends and hair breakage for all types of distressed hair.
Step 5: NEW Extreme Length Sealer
Another Must Have from the range, New Extreme Length Sealer leave-in split-end treatment helps prevent damage and breakage. Its exclusive unique built-in brush was created to mimic the gesture of a woman playing with her split-ends. So, instead of finding split-ends, deliver instant smoothing and shine to reduce the appearance of split-ends. Twist the brush tip from “OFF” to “ON” (as written on pack) and squeeze gently to release about a quarter amount of products and apply it from lengths to tips. It is easy and convenient to use at home.
Besides all these products, Redken Extreme Length also has the Extreme Hair Strengthening Conditioner for home care users to repairs, protect, shine and provides internal strength.
I have been using the set of Redken Extreme Length home care regime to prolong the treatment results for a longer hair length growth. This is by far the best hair care range for my weak, damaged hair. I can feel my hairs are stronger with less split ends; and they are also longer after using this range for 2 weeks now. I’m loving my strong and sleek hair.
For more information on Redken, visit
Website - Redken.com
Facebook page - www.facebook.com/RedkenMY
Instagram - @RedkenMY

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