The leading retail brand recently held a special screening of Marvel’s Avengers: Age of Ultron to hundreds of die-hard fans of the upcoming blockbuster movie in a glittering event at GSC Pavilion KL. These die-hard fans comprised of Watsons Celebrity friends, suppliers, business partners members of the media and Watsons VIP members.
Group picture with Avengers Characters.
From left:1. Nermin Hodzic, Supply Chain Director, Watsons Malaysia
2. Caryn Loh, General Manager – Trading Watsons Malaysia
3. Kulvinder Birring, Watsons Malaysia Managing Director, Watsons Malaysia
4. Danny Hoh, Head of Marketing, Watsons Malaysia
5. Jessica Ng, Digital & Consumer Experience Director, Watsons Malaysia
In its latest endeavour, The Watsons Heroic campaign, which hit all Watsons stores nationwide starting 23 April 2015 until 20 May 2015, promised all its customers and loyal Watsons VIP Card members many fantastic offers and money-can’t buy experiences.
Avengers Character with Jessica Ng, Digital & Consumer Experience Director, Watsons Malaysia Business Partner.
Shoppers can meet the Marvel’s Avengers characters in selected Watsons’ stores nationwide and also take pictures with the 3D art floor stickers and #watsonsheroic to win great merchandise. A campaign microsite, www.watsonsheroic.com has been set up where customers can check out all the exciting activities organised by Watsons.
Red Carpet Interview with Danny Hoh, Head of Marketing, Watsons Malaysia
Watsons has also launched the Limited Edition Watsons VIP Card with Marvel’s Avengers stickers that fans can personalise! This limited edition Watsons VIP Card could be purchased at Watsons’ stores or Online Store at only RM20 for new sign up and upgrade.
On top of that, Watsons is giving away 4 pairs of HEROIC TRIPS which was featured in the blockbuster movie to Seoul, West Hollywood, Italian Alps and New York City when customers sign up or upgrade to the limited edition Watsons VIP Cards, or when they shop RM80 at Watsons inclusive of 1 Listerine item. This contest is organised in partnership with Johnson and Johnson.
Happy Watsons VIP members with their Marvel Avengers age of Ultron Ticket.
These are superb locations where the movie was shot, and the winners can even attend the world-famous Comic Con in New York, which tickets have been sold out months ago!
“Watsons is always known to be in the forefront of innovation campaigns, and have always been organising many money can’t buy experiences for our Watsons VIP members. Do look out for more excitements from us soon,” said Danny Hoh, Head of Marketing, Watsons Malaysia at the event.
Stuart Crabb, Country Director, Retail Group of Johnson & Johnson (right) presented the mock flight ticket for the Heroic Trip to Kulvinder Birring, Watsons Malaysia Managing Director (center), and Noor Farilla Abdullah, Chief Operating Officer of Touch n Go (left).
Among some of the personalities at the event were Dato’ Richard Teo, Datin Winnie Loo, Julie Woon, Lavin Seow, Sarah Lian, Kit Mah and Patricia K. Hansen Lee was the master of ceremony of the star-studded event.
Photo booth activity before movie
During the event, Kulvinder Birring, Watsons Malaysia Managing Director, and Noor Farilla Abdullah, Chief Operating Officer of Touch n Go, unveiled the special limited edition Watsons VIP Card.
Launching of Watsons Limited Card with Avengers Sticker.
Kulvinder Birring, Watsons Malaysia Managing Director, and Noor Farilla Abdullah, Chief Operating Officer of Touch n Go, unveiled the special limited edition Watsons VIP Card.
Stuart Crabb, Country Director, Retail Group of Johnson & Johnson, joined them on stage and presented the mock flight ticket for the Heroic Trips to Kulvinder and Noor Farilla.
Red Carpet Interview with Kulvinder Birring, Watsons Malaysia Managing Director