New! DKNY #MYNY - An Urban Inspired NYC Fragrance

Introducing DKNY MYNYAn urban inspired NYC Fragrance.
New York.
The city we love.
The city whose heart beats faster and louder than any other,
Pulsing with possibility and passion.
The city that is as varied as the people who keep it alive,
And as individual and inclusive as you want it to be.
It’s where people come to discover and realize all that we can be.
They come to dream, to live,
To express themselves without reserve.
Now comes a fragrance that could only be New York.The Fragrance: A MODERN, URBAN SPIRIT

Inspired by the collective,
Created for the individual.
It’s a scent that is bold, playful and sophisticated.
An intoxicating urban blend of fruit, florals and spice.
It’s everything New York
– and everything you.
The city belongs to each one of us.

Powerfully unique. Irresistibly compelling. Spontaneously playful.
Top: The sexiness of Raspberries and Galbanum spiked with accents of Pink Pepper Heart: The sensuality of Egyptian Jasmine wrapped with Freesia and roots of Orris Finish: The soulfulness of Patchouli Heart LMR, Vanilla Absolute and Musk, laced with vibrant Ambergris

The Packaging: THE COLLECTIVE HEART

A new NYC icon is born. The heart-shaped bottle is clear, unveiling DKNY MYNY’s
pink juice and capped with a silver metallic skyline cap. It’s the perfect follow up to the best-selling Be Delicious’s Apple, a symbol of DKNY and NY throughout the world.
The Personality: RITA ORA, Singer, Song-writer/Actress

Crazy talented, wholly original. Beautiful and sexy as they come. Kosovan-born, UK-raised and madly in love with life in New York. Rita projects a powerfully modern individuality in everything she does, from her work to her eclectic style. In every way, she’s as fiercely unique as New York itself.
The Campaign: Directed and shot by FRANCESCO CARROZZINI

New York’s bright lights/big city as seen through the eyes of Rita Ora. In a black leather jacket, sky high heels and a bright red lip, Rita forges through Times Square by herself,
yet she’s very much a part of the crowd. “I love my New York,” she says, in the commercial. “Be a Part of it.”
The Logo: Designed by NYC-based artist CURTIS KULIG

Known for his iconic ‘Love Me’ campaign, which can be found on canvases, sculptures, rooftops and billboards in NYC, Los Angeles, Paris, Istanbul and Berlin. For the Fall 2013
DKNY fashion campaign, Curtis adapted his signature script to ‘Love NY.’

DKNY MYNY is available at all authorized DKNY Fragrance counters nationwide from August 2014 in the following sizes, for the following suggested retail prices:

50ml RM 245
100ml RM 320

2 comments:

Miera Nadhirah Tan said...

I love DKNY perfumes.... ;)

Wai Yee aka Rane said...

Hi Miera, who doens't love DKNY ;) hehehe

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