Watsons Malaysia Teams Up with Country's No. 1 E- Payment Card Provider

Watsons Malaysia’s customers will now have more benefits to enjoy as the leading health and beauty retail brand embarks on first-of-its-kind collaboration with Touch ‘n Go Sdn Bhd to enhance its customer loyalty programme – Watsons VIP Card with Touch ‘n Go feature in November 2013.
I've gotten mine!

The new Watsons VIP Card will not only have Touch ‘n Go feature but will also offer instant discounts at F&B retail outlets, customers will also earn extra 2 points when they reload and pay using the NEW Watsons VIP Card with Touch ‘n Go feature and receive a Reward Pack worth more than RM5,000 for FREE.

“Being the leader in the health and beauty retail industry, our goal has always been to design a unique loyalty card programme for our customers. Our vision is to become the ultimate loyalty retail card provider, and there is no better way to achieve our mission than work in partnership with Malaysia’s no. 1 micropayment provider – Touch ‘n Go. We aim to provide a one-stop solution for our customers to shop and travel through this strategic venture,” said Kulvinder Birring, Managing Director of Watsons Malaysia during the Chit Chat session at the launch.
Second left: Mr. Kulvinder Birring, Managing Director of Watsons, Decond right: Mr. Abdul Karim Md. Lassim, CEO, Touch 'n Go

Watsons VIP Card offers a lifetime membership while the points credited have their separate validity period for customers to redeem products or attain exclusive promotions on selected items. More than 55 million members throughout Asia today have signed up for Watsons VIP card to enjoy its benefits.

In Malaysia, Watsons VIP Card was first launched in September 2010. Within three months from its inception, Asia’s largest health and beauty retail chain - Watsons Malaysia achieved 250,000 sign-ups for its membership programme. Currently, with over 2.6 million Watsons VIP Card members in Malaysia, it aims to be the ultimate loyalty card programme provider in the country.

With the tagline ‘Get more, everywhere you go’, the NEW Watsons VIP Card with Touch ‘n Go feature will include benefits as follows:

• Every RM1.00 spent earns 1 Point
• 5 X Points on birthday month
• Monthly members price, bonus points & more
• 2 X Points on all Watsons Brand Products 
• Use points to pay for products in store
• Exclusive invites to sales, events and workshops
• No reload fee for Touch ‘n Go
• Instant discounts at F&B retail outlets 
• 2 X points when reload and pay using the Watsons VIP Card with Touch ‘n Go feature
• Receive *Reward Pack worth more than RM5,000 for FREE (*while stock lasts)

Customers who upgrade or sign up for the new card will receive RM5,000 worth Reward Pack where more than 23 renowned brands have joined Watsons Malaysia to offer exclusive discounts under exciting four categories i.e. Shop, Indulge, Pamper and Explore. 

Commenting on this strategic initiative, Abdul Karim Md. Lassim, CEO of Touch ‘n Go said, “As many of you know, Touch ‘n Go started as a electronic toll collections system provider, but has evolved over the years into a multi-usage contactless smartcard for e-payments. Today, we have broadened the Touch ‘n Go card’s usage to parking, medical and healthcare services, and also retail purchases. This first-of-its-kind collaboration with Watsons marks a considerable milestone for us – the significant benefits offered by the Watsons VIP Card combined with the e-payment convenience of the Touch ‘n Go card elevates the entire experience for both our collective customers. Without a doubt, this strategic partnership will also increase the accessibility of Touch ‘n Go as its cards will be available at Watsons outlets nationwide.”
“I am proud to say that both Touch ‘n Go and Watsons Malaysia share a similar vision in meeting the needs of our customers and offering special programmes for micropayment as we move towards a cashless society. This collaboration is a testimony of our commitment to continuously upgrade Watsons VIP Card’s offerings for the benefit of our valued customers,” added Kulvinder Birring. 

With the endeavour to reach out to more customers and members of the public, Watsons Malaysia is promoting Watsons VIP Card with Touch ‘n Go feature through various interactive channels including social media, print, radio and television for greater impact. In addition, a special TVC will be aired throughout the month to create awareness about its latest initiative. 
Second left: Ms. Jessica Ng, Marketing & Development Director of Watsons with participating Reward Pack Merchants

The launch featured the extraordinary theme of ‘Mission Impossible’ to match the notion of Watsons Malaysia’s strategic undertaking. A Cut Above & Elite Paris Exclusive at Watsons staged an inspiring hair and makeup show during the launch. Meanwhile, Jessica Ng, Marketing & Development Director of Watsons Malaysia along with Danny Hoh, Marketing Controller of Watsons Malaysia were also present during event.
L to R:  Mr. Danny Hoh, Marketing Controller of Watsons, Datin Winnie Loo, Mr. Kulvinder Birring, Managing Director of Watsons,  Mr. Abdul Karim Md. Lassim, CEO, Touch 'n Go,  Mr. Ahmad Najmi Mahfodz, Chief Strategy Officer, Touch 'n Go,  Ms. Jessica Ng, Marketing & Development Director of Watsons

Also present during the launch were Watsons Malaysia’s celebrity friends, business partners and members of the media. 
L to R:Weana Marcus Marcus, Model; Mr. Abdul Karim Md. Lassim, CEO, Touch 'n Go; Mr. Kulvinder Birring, Managing Director of WatsonsEvelyn Marieta, Model

Driving a strong track-record for the past 19 years, Watsons Malaysia has initiated various customer engagement campaigns this year to increase its customer base. For more information about Watsons VIP Card with Touch ‘n Go feature, please visit & like www.facebook.com/watsonsmalaysia or Watsons official website www.watsons.com.my 

1 comment:

Dyana Zulkefli said...

Hi how to get that membership card? Tq

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