L’Oréal Professionnel Serie Expert Liss Unlimited - The 1st Climate-proof Program

Beautiful hair is every women's dream, but when faced with humidity, chances are our hair will surrender and end up in a frizzy mess. I always have problem with how to maintaining smooth hair because unfortunately in Malaysia, humidity is a constant factor. This is why many women in Malaysia have no choice but to put up with frizzy hair. Humidity and frizzy hair go hand in hand. When one is present, so is the other.

Why is it so difficult to maintain smooth hair in humid conditions?

It all boils down to the component of your hair. Hair is composed of lipids, water and a protein called keratin, all three ingredients that are important for hair strength and structure. A change in either of these ingredients can affect the quality of your hair.
When exposed to humidity, hair soaks up the excess water in the air, especially when it is dry or porous. When this happens, it alters the interactions between the keratin proteins, causing hair to swell up, breaking in its outer layer, the hair cuticle. These proteins absorb water differently so they don’t swell the same way. Hair cuticles bend and twist in all different directions, resulting in frizzy hair.

Frizz isn’t just a problem for women with coarse and damage hair. Plenty of fine-haired women suffer from it too, especially if your hair is damaged which then frays your hair cuticle. This causes water to enter the weak hair shaft in humid conditions, causing its shape to change and swell open.
Other causes of frizz? Washing too often and with the wrong kind of shampoo, leading to excessive dryness and the loss of natural hydrating oil on the hair shaft, overuse of heating products, chemicals as well as vigorous brushing that damages hair.

There’s more – humidity can also make your hair weak. When hair soaks up moisture from the air, it becomes softer and more fragile, making it prone to damages.
With L’Oréal Professionnel Serie Expert Liss Unlimited, the 1st Climate-Proof Program, our dream of having long-lasting smoothness hair can now come true! For the first time in the smoothing segment, Liss Unlimited instrumentally proves that hair receives 4 days of smoothing and frizz-free hair, even at 80% humidity.*

* Instrumental tests No. 1: shampoo + conditioner/masque + leave-in cream VS classical shampoo * Instrumental tests No. 2: double serum

L’Oréal Professionnel Serie Expert Liss Unlimited was launched last month, and I had the chance to experience the treatment at Senze Studio, Kelana Jaya, Parklane Commercial Hub.
I’m truly loving the result, my hair was in Perfect Smoothness condition for more than 4 days.
Look, I have Perfect Smoothness hair just like the model! The pictures in this post have not been photoshop at all.
Loving my silky smooth hair sooooo much!
Cecilia Woon, Assistant Product Manager of Haircare & Styling, L’Oréal Professionnel introduced the media friends the L’Oréal Professionnel Serie Expert Liss Unlimited Range in the launch.

Liss Unlimited is powered by a Keratinoil Complex Technology made from three ingredients:

1. PRO-KERATIN – Substance Refiller
Pro-Keratin improves and maintains hair hydration, strengthens the structure of hair and makes it soft and shiny.

2. EVENING PRIMROSE OIL
Extracted from the Oenothera biennis’ beans from North America, this oil is full of Omega-6, that helps to penetrates deeply to facilitate hair smoothing. It also acts as a straightening facilitator. As a result, hair is stronger and smoother.

3. KUKUI NUT OIL
A source found in Asia, Kukui Nut Oil is pressed from the seeds of the Aleurites moluccana tree. It contains not only Omega-6 but also Omega-3, to reinforce the hair, to facilitate the blow-drying and to protect them against humidity.

With its lightweight ingredients, the range is perfect to be used on fine hair, preventing it from becoming flat and lifeless. Hair bounces with life, maintaining its ultra-smoothness.

Liss Unlimited features feminine floral and fruity notes of vanilla flower, white musk, magnolia petal, pink peony, blackcurrant sorbet and plenty more, pampering your senses with a sensual scent. I really like it’s flowery scent a lot, and enjoy using it every time I use it.

Liss Unlimited consists of both home and in-salon products for around-the-clock smoothness.

SALON CARE

LISSCEUTIC – the 1st oil-smoothing treatment for extreme volume reduction and frizz-free hair.
This post-shampoo in-salon treatment is fortified with an Oil-Smooth complex with linen oil. Hair is protected and remains smooth for longer.
Tried the Loreal Professional Steampod for the first time during the treatment. This is the 1st Steam smoothing system that treats hair while styling, how cool is that!

It also has a full range of home care for maintaining smoothness hair at home.

STEP 1: CLEANSE

LISS UNLIMITED SHAMPOO, 250ML - RM 50 & 500ML - RM 79
Enriched with Pro-Keratin, Kukui and Evening Primrose Oils, this shampoo provides 4 days of perfect smoothing.

STEP 2: TREAT

LISS UNLIMITED CONDITIONER, 50ML – RM 47
Like the shampoo, this conditioner ensures longer-lasting smoothness for rebellious hair.

LISS UNLIMITED MASQUE, 200ML - RM 67
A rinse out intensive care for perfect smoothing. Use after shampooed and towel-dried hair.

STEP 3: PROTECT

LISS UNLIMITED LEAVE-IN CREAM, 150ML- RM 60
Aside from Pro-Keratin and Kukui and Evening Primrose Oils, this leave-in care contains Xylose, well known to protect hair fibre from heat while blow-drying or using a flat iron.

LISS UNLIMITED BLOW-DRY OIL, 125ML - RM 60
This light serum oil controls hair for manageability while boosting shine. Use on both damp and dry hair before blow dry for a taming effect.

STEP 4: MAINTAIN

STAR PRODUCT: “Double Serum

SOS SMOOTH DOUBLE TEXTURE, 30 ml - RM 67
SOS SMOOTH DOUBLE TEXTURE is the Must haves product in this series, as the formula, enriched with Pro-Keratin and Kukui and Evening Primrose Oils provides 4 days of perfect smoothing. The two different phases (one enriched with new smoothing silicon and one enriched with starch) melt at the last moment to protect their active ingredients and to maximize the results on the hair.

This was my first time seeing a Double texture haircare, it is really unique and provides immediate results.

Direction of use: Apply to after blow dried hair as a final touch to get the maximum result of perfect smooth hair that last for 4 days. Don’t rinse.

The Liss Unlimited haircare range is available August 2013 at L’Oréal Professionnel salons nationwide.

For your nearest L’Oréal Professionnel salon, contact the L’Oréal Professionnel Hotline at 03-7727 2215 or log on to www.lorealprofessionnel.com

L’Oréal Professionnel Malaysia Facebook Page: https://www.facebook.com/mylorealprofessionnel

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