|Gisele wearing sweater retails at RM169.90|
The face of the campaign is Gisele Bündchen. Natural, modern and self-confident, she represents the Esprit woman who loves what she wears – a woman who inspires others with her look. She talks about what she loves – about fashion as a feeling – in an authentic, spontaneous and unscripted way.
|Shirt RM249.90; trench coat RM899.90; Denim RM249.90|
Esprit has been inspired by the special relationship she has with her favourite pieces and makes it the theme of the spring collection:
Colour: colours convey emotions and zest for life. Esprit incorporates the colours of spring and plays with them: fresh white, trendy orange and bright red.
|Tank top RM69.90; Sweater RM199.90; Pants RM269.90|
Detail: it is in the love of detail that you recognise the particular uniqueness of a fashion collection. High class and high quality are what turn an item of clothing into a favourite piece.
The March 2012 campaign will be supported by various advertising motifs placed in high-reach premium fashion and lifestyle magazines, TV adverts about Colour, Style & Detail and numerous out-of-home advertisements. Esprit stores will host a visual merchandising display especially adapted to the campaign. Online implementation on the Esprit social media platforms and esprit.com complete the campaign’s communication activities.
|t-shirt RM89.90; Blazer RM399.90; Pants RM329.90|
|Sweater RM229.90; Belt RM69.90|
In spring/summer 2012, Esprit inspires with relaxed naturalness and fashion as a versatile attitude to life.
ESPRIT – founded by Love.