Springing the slogan “Let’s you do more!” F&N Malaysia, a well loved market leader in the beverage category made yet another impressive introduction with the launch of their latest beverage Zesta, a refreshingly great tasting berry flavored soda. In line with Zesta’s positioning of a trendy perk me up enhance soda; F&N Malaysia held a very innovative press conference with flash mob dancers taking the center stage demonstrating a true sense of liveliness and enthusiasm that is synonymous to the brand name Zesta.
“Zesta is an extension of our already large array of F&N beverages, a beverage that was initiated to complement our existing range of F&N brands, creating a transition vehicle for our growing band of consumers,” said Dato’ Ng Jui Sia, CEO of Fraser & Neave Holdings Bhd.
“It is evident today that enhanced sodas have become a global trend and Zesta is the illustration of that growing trend. Zesta is the birth of a revolutionary soda that encapsulates the natural properties of Guarana berries while maintaining its fun and stylish branding as a lifestyle beverage,” added Dato’ Ng.
Zesta is the very first enhanced soda in the market, and its pioneer positioning in the beverage industry will be a forefront choice beverage for those who seek a balance between a great tasting refreshing soda and one that allows them to enjoy the extra boost of performance and confidence.